Digital Marketing Manager

Role Overview

Digital Marketing Manager at Squadio. This role leads and develops marketing strategy, overseeing all internal and external marketing activities, including digital campaigns, brand management, and paid advertising.

Role Purpose

To lead and develop the marketing strategy overseeing all internal and external marketing activities, including digital campaigns, brand management, and paid advertising. The Digital Marketing Manager will work closely with the external marketing agency to ensure alignment with goals for growth, awareness, and customer acquisition.

Key Responsibilities

Strategy & Planning

• Develop and execute comprehensive marketing strategies for Pre-Launch, Launch, and Post-Launch phases.
• Define target audiences (Customers & Service Providers) and create tailored acquisition plans.
• Propose new growth and retention initiatives (Loyalty, Affiliate, Referral Programs).
• Explore new tools, trends, and technologies to strengthen marketing strategy.

Agency & Campaign Management

• Manage the daily relationship with the marketing agency and monitor ad campaign performance.
• Supervise content creation with the agency (copywriting, visuals, videos, influencer collaborations).
• Launch partnership and co-marketing campaigns with key service providers.

Digital Presence & Brand

• Build and maintain a strong digital presence across TikTok, Instagram, Google, and Snapchat.
• Maintain brand identity, tone of voice, and visual communication across all platforms.

Performance & Analysis

• Analyze marketing data to evaluate performance and improve ROI and conversion rates.
• Prepare weekly and monthly reports on marketing KPIs and strategic recommendations.

Budget & Operations

• Manage the marketing budget and oversee spending across different channels.

Cross-Functional Collaboration

• Collaborate with product and tech teams to ensure consistent marketing and in-app messaging.
• Work closely with sales and operations teams to connect marketing impact to business outcomes.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 5 years of experience in marketing management or digital marketing, preferably in marketplaces or app-based services.
• Proven experience managing external marketing agencies.
• Deep understanding of Saudi digital consumer behavior.

Skills & Competencies

• Strong knowledge of ad platforms (Meta, Google, TikTok, Snapchat).
• Advanced analytical skills using GA4, Appsflyer, Firebase, CRM, and related tools.
• Excellent leadership, communication, and organizational skills.
• Full fluency in Arabic and English.