Digital Ads Specialist (B2B Tech / Salesforce Focus)

Role Overview

Digital Ads Specialist at Kompetenza, a fast-growing Salesforce & AI solutions company serving trust companies, corporate service providers, and technology-driven enterprises across Europe and the Middle East. The role is based on a flexible, project-based engagement model.

Company Overview

Kompetenza is a fast-growing Salesforce & AI solutions company building innovative platforms for trust companies, corporate service providers, and technology-driven enterprises across Europe and the Middle East. The company is expanding its digital marketing and lead generation capabilities.

Role Purpose

Plan, launch, and optimize digital advertising campaigns across Google Ads, Programmatic, and other digital channels to generate qualified leads for Salesforce, CRM, ERP, and B2B SaaS offerings within disciplined budget constraints and with a focus on measurable pipeline impact.

Key Responsibilities

Campaign Strategy & Execution

• Design and execute Google Ads campaigns for subscription-based services focused on Salesforce and CRM solutions.
• Conduct keyword analysis and strategy for targeting companies searching for Salesforce services, CRM solutions, or ERP consulting.
• Create measurable strategies to generate 2–3 qualified leads per month within a $1,000 per month ad spend.
• Build re-targeting and programmatic ad funnels for Corporate Service Cloud leads who visit landing pages but do not convert.
• Track, report, and optimize campaigns continuously for ROI and lead quality.

Research & Insights

• Provide keyword research reports with rationale, CPC estimates, and expected results.
• Conduct competitive analysis to inform campaign strategy.

Collaboration & Support

• Collaborate with the design team to develop ad creatives and graphics.
• Advise on SEO strategy for new website launches and landing pages to complement paid campaigns.

Qualifications & Experience

• 3+ years running Google Ads and Programmatic campaigns.
• Experience working with Salesforce, CRM, ERP, or B2B SaaS companies.
• Proven ability to deliver results with limited budgets in the $1,000–$3,000 per month range.
• Bonus: Experience generating leads for SaaS service companies and/or Salesforce consultancies.

Skills & Competencies

• Strong keyword research and competitive analysis skills.
• Proficiency with re-targeting and programmatic advertising.
• Campaign reporting and optimization expertise.
• Ability to work independently with a project-based, outcome-driven mindset.

Additional Information

• Engagement Type: Freelance or part-time project basis; individual specialists only (no agencies will be considered).
• Starting Budget: $1,000 per month ad spend.
• Opportunity to scale engagement as marketing budget and client base expand.