Digital Ads for Targeted B2B Lead Generation (Google & LinkedIn Ads)

Role Overview

Digital Ads specialist for Targeted B2B Lead Generation at MaxAccelerate, working remotely or on-site to drive qualified leads through Google Ads and LinkedIn Ads for DataMax AI, an IBM-approved AI analytics company.

Company Overview

DataMax AI is a fast-growing, IBM-approved AI analytics company transforming how enterprise asset management (EAM) organizations operate. The company delivers high-ticket B2B SaaS solutions by integrating IBM WatsonX, Cognos, and Maximo to unlock real-time, predictive intelligence at scale.

Role Purpose

Build and manage strategic digital advertising campaigns on Google Ads and LinkedIn to generate qualified, sales-ready leads from enterprise-level decision-makers, driving high-quality conversions and measurable ROI for high-ticket B2B SaaS solutions.

Key Responsibilities

Campaign Strategy & Execution

• Build and manage strategic ad campaigns on Google Ads and LinkedIn.
• Target decision-makers (CIOs, CEOs, CTOs, COOs, Heads of Maintenance/Operations) in enterprise-level industries.
• Optimize campaigns for high-quality lead conversions, not just traffic.
• Craft compelling, conversion-focused ad copy and creative.

Analytics & Optimization

• Provide regular reporting, insights, and actionable recommendations.
• Work with analytics dashboards to monitor campaign performance.
• Deliver qualified lead generation within the first 30–45 days.
• Build and maintain a steady pipeline of sales-qualified leads each month.

Collaboration & Alignment

• Coordinate with internal team to align messaging and targeting.
• Create landing pages or work with the team to optimize them.

Qualifications & Experience

• Proven track record in B2B SaaS advertising, preferably in enterprise tech or EAM sectors.
• Demonstrated success with high-ticket lead generation (deals valued at $5,000 and above).
• Deep knowledge of Google Ads (2025) and LinkedIn Campaign Manager.

Skills & Competencies

• Expertise in Google Ads and LinkedIn Campaign Manager.
• Ability to create landing pages or optimize existing ones.
• Comfort working with analytics dashboards.
• Strategic campaign planning and execution.
• Ad copy and creative development.
• Results-driven approach focused on ROI and qualified leads.

Additional Information

• Submit case studies or examples of successful campaigns, especially B2B SaaS work.
• Provide a short strategy outline of how you would approach lead generation for DataMax AI.
• Include your monthly retainer or rate structure with your application.
• Clear ROI and campaign reporting expected.