Job description
Role Overview
Designer - Arabic Speaker at Zeal Group, a globally recognized and award-winning FinTech organization. The role is based in the MENA region and reports to the Global Brand and Communications team.
Company Overview
Traze is a subsidiary brand of Zeal Group, established in 2017 and now comprising 700+ professionals worldwide. Zeal Group operates globally with headquarters in London and presence across Europe, Asia, North and South Africa, the Middle East, South America, and a Technology Hub in Cyprus. Traze is a product- and people-focused brand committed to driving innovation and excellence in FinTech.
Role Purpose
To drive localized branding and creative strategies for Traze in the MENA region, ensuring alignment of global brand standards with local market needs while elevating brand visibility through strategic, multidisciplinary design across multiple channels.
Key Responsibilities
Brand Localization
- Adapt global brand identity to resonate with MENA audiences.
- Deliver impactful localized creative strategies.
Creative Content Production
- Establish and manage an in-house studio for content creation.
- Produce high-quality localized materials including social media, campaigns, and videos.
- Work closely with the content and social media specialist to create and manage social media calendars and banners.
Trading Zone Development
- Lead the creative design and branding of the Trading Zone.
- Utilize the Trading Zone for events, client engagement, and brand positioning.
Office Branding and Communications
- Oversee office branding initiatives and promotional materials.
- Design across websites, social media, motion, print, CRM, and event materials to shape brand presence across global markets.
Qualifications & Experience
- 4β7 years of experience as a digital or brand designer.
- Prior experience in financial services, Forex, technology, FinTech, or other regulated industries preferred.
- Strong portfolio showcasing brand identity, digital, and motion design work.
Skills & Competencies
- Proficient in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects).
- Proficient in Canva for collaborative template design.
- Strong motion skills with keen sense of timing and storytelling; able to create short, on-brand animations for campaigns and social media.
- Meticulous attention to detail and refined sense of visual hierarchy.
- Excellent communicator and collaborator, comfortable working with cross-functional teams across regions and time zones.
- Strategic and systems thinking combined with ability to balance creativity with structure.
- Self-starter who knows when to take initiative and when to follow direction.
- Highly organized, able to manage multiple briefs and priorities with efficiency.
- Fluent in Arabic (as indicated by role title).