Job description
Role Overview
Data Analyst, Content & User Growth at On, a leading international media and digital content platform with a strong footprint across Asia and an expanding presence in the Middle East.
Company Overview
The company operates large-scale content ecosystems including long-form content, short-form video, and subscription-based products, and is actively strengthening its data-driven decision-making capabilities to support regional growth.
Role Purpose
To support content performance, user behavior, and commercialization analytics by building quantifiable data frameworks, designing core dashboards, conducting in-depth analysis on content and campaigns, and developing user profiling models that drive cross-functional improvement initiatives across content, product, and growth teams.
Key Responsibilities
Data Framework & Metrics
- Build a quantifiable, real-time, and accurate data framework, including unified core metrics, data definitions, and monitoring mechanisms.
Reporting & Dashboards
- Design and maintain core dashboards and daily/weekly reports covering content performance, conversion funnels, retention/churn, and monetization metrics.
Content & Campaign Analysis
- Conduct in-depth analysis on key content, projects, and campaigns (for example, major shows, short-form content, or regional initiatives), providing performance evaluation, issue diagnosis, and optimization recommendations.
User Profiling & Segmentation
- Develop user profiling and segmentation models, establishing tagging systems, audience clusters, and preference insights to support content, product, and operations strategies.
User Journey Optimization
- Identify critical churn and drop-off points across the user journey, drive cross-functional improvement initiatives, and track post-optimization results.
Qualifications & Experience
- Experience in data analysis or data operations, preferably within content platforms, internet products, or growth-oriented environments.
Skills & Competencies
- Strong proficiency in SQL.
- Hands-on experience with BI tools such as Looker, Power BI, Tableau, or similar.
- Python experience is a plus.
- Clear logical thinking with the ability to articulate a full loop of problem β metrics β insights β actions β review.
- Strong communication and stakeholder management skills, able to collaborate effectively with product, content, and operations teams.
- English as a working language is required.
- Familiarity with Middle Eastern users or Arabic language skills is a strong plus.
Additional Information
- High-impact role directly supporting content and user growth strategy.
- Exposure to regional and global stakeholders in an international organization.
- Opportunity to build scalable data foundations and analytics frameworks from the ground up.
- Competitive compensation and long-term development potential.