Customer Acquisition Manager NEO.Injaz - RBG - Neo Unit.41.Retail Banking Group

Role Overview

Customer Acquisition Manager at Mashreq, Retail Banking - Neo Unit, Dubai, UAE. The role drives new-to-bank customer growth through digital-first acquisition strategies, managing the full acquisition funnel while ensuring strict adherence to regulatory and compliance standards.

Role Purpose

Own end-to-end customer acquisition strategy across assigned banking products and segments, scaling high-quality customer acquisition at optimal cost through cross-functional collaboration with marketing, product, technology, analytics, and compliance teams to deliver sustainable growth aligned with business objectives.

Key Responsibilities

Customer Acquisition Strategy

• Own end-to-end acquisition strategy for assigned banking products and customer segments.
• Define acquisition targets, budgets, channel mix, and CPA benchmarks in line with annual business plans.
• Identify high-value customer segments and tailor acquisition approaches accordingly.
• Lead go-to-market plans for new product launches and propositions.

Digital & Performance Marketing

• Manage performance marketing across paid digital channels including Google, Meta, TikTok, Programmatic, and Affiliates.
• Demonstrate hands-on experience with media platforms and dashboards including Google Ads and Meta Business Manager.
• Optimize campaigns for downstream events such as account opening, KYC completion, and funding.
• Drive continuous testing and optimization of creatives, audiences, and conversion journeys in collaboration with marketing and media agency partners.

Budget & Financial Management

• Own and manage acquisition budgets across media and marketing collaterals.
• Track spends, CPA trends, and ROI across channels.
• Provide forecasts, variance analysis, and optimization recommendations to senior stakeholders.

Compliance & Governance

• Ensure all acquisition activities comply with banking regulations, CPR guidelines, DED approvals, and internal policies.

Reporting & Analytics

• Own performance dashboards and regular reporting across channels and customer segments.
• Work extensively with MarTech and analytics platforms including Google Analytics and mobile measurement tools such as AppsFlyer, Adjust, and Kochava.
• Analyze funnel performance and identify opportunities to improve conversion and efficiency.
• Present concise, data-driven insights and recommendations to leadership.
• Support root cause analysis for performance or system-related issues.

Qualifications & Experience

• 8–10 years of experience in customer acquisition, digital marketing, or growth roles.
• Strong hands-on expertise with media dashboards such as Google Ads and Meta Business Manager.
• Solid understanding of the affiliate ecosystem, including performance-based acquisition models.
• Strong experience working with MarTech and analytics tools including Google Analytics and mobile measurement platforms such as AppsFlyer, Adjust, and Kochava.
• Experience within banking, fintech, or regulated financial services preferred.

Skills & Competencies

• Strong analytical skills.
• Strong stakeholder management abilities.
• Strong presentation skills.

Additional Information

Key Performance Indicators: New-to-Bank Account Openings, Cost per Acquisition (CPA), Conversion Rates across media channels, Budget Utilization and ROI, Compliance and Audit Adherence.