Creative Strategist

Role Overview

Creative Strategist at Dentsu, based in Riyadh. Full-time, permanent position.

Role Purpose

Develop distinctive creative strategies grounded in research and insight, collaborating with the agency's Head of Strategy to drive compelling creative work from briefing through execution across a variety of client types and projects.

Key Responsibilities

Strategy Development

• Conduct extensive research on landscape and market dynamics, transforming findings into focused, usable imperatives and unexpected insights.
• Compose creative strategies across a variety of client types and projects, arriving at conclusions in a focused and interesting way.
• Leverage data and insights to write inspiring briefs that lead creative thinking and drive client growth.
• Develop solid strategic foundations for creative campaigns, across GTM strategies and other initiatives.
• Demonstrate proficiency in translating all types of data into leverageable insights.

Brief Writing & Creative Direction

• Hold overall responsibility for writing briefs and conducting briefings on several brands.
• Write briefs that encourage creative teams to look beyond conventions to deliver highly distinctive work.
• Lead team briefings with personality and skill.
• Create conceptual ideas with keen emphasis on delivering the idea convincingly and succinctly, backed by strong copywriting skills in Arabic and English.
• Leverage data and insights to write inspiring briefs with little supervision.

Creative Development & Execution

• Contribute significantly to the ideation and creative development process beyond briefing.
• Ensure recommendations and responses are on brand and on strategy.
• Support campaign and project lifecycle from briefing to final and ongoing execution.
• Contribute to idea-led initiatives and tactics in collaboration with Head of Strategy and client servicing teams.
• Proactively seek opportunities to make work better in a collaborative way.

Stakeholder Engagement & Leadership

• Present strategies and concepts to internal and external stakeholders.
• Nurture relationships with strategy and creative departments, maintaining dialogue to refine proposals.
• Act as a key figurehead across the agency.
• Act as a catalyst to creative and brand teams in seeking out new ways to add value to the brand and identifying future opportunities.
• Build strong relationships with middle-level marketing clients and earn their trust and respect.
• Mentor and train others in brief writing and creative strategy pursuits.
• Serve as a knowledgeable leader for planners and associate planners, helping them grow in the discipline.
• Demonstrate maturity and leadership skills to become a key player in a collaborative, multi-disciplinary cross-agency team.
• Demonstrate and foster a collaborative work environment in which ideas flourish.

Market Insight & Trends

• Work closely with research teams to monitor tools for market, audience and trends.
• Analyse data to help inform strategic decisions and creative direction for existing projects, new business and prospective work.
• Contribute to the agency's connection into new trends and cultural moments across the region, emerging customer behaviors and patterns, and creative opportunities.
• Recognize opportunities to deliver against cultural moments for the agency and clients.

Qualifications & Experience

• Minimum 4 years of experience in creative strategy.
• Experience in branding and communications projects is a bonus.
• Proven ability to develop solid strategic foundations for creative campaigns.

Skills & Competencies

• Excellent storytelling capabilities with ability to bring focus and clarity to complex scenarios.
• Passion for making clear and convincing arguments for ideas.
• Strong copywriting skills in Arabic and English.
• Fluent in Arabic and English, verbally and in writing.
• Natural storyteller with passion for presenting concepts to clients.
• Obsessed with looking beyond data findings to arrive at distinctive, interesting conclusions.
• Attention to detail.

Additional Information

• Brand: Digital Republic
• Location: Riyadh
• Contract Type: Permanent
• Time Type: Full-time