Complex Public Relations Executive

Role Overview

Complex Public Relations Executive at Marriott, supporting property-level communications at a hotel location.

Role Purpose

Support the delivery of on-brand messaging through traditional media, digital platforms, and social channels to enhance the hotel's image and visibility. Work closely with communications, eCommerce, and marketing teams to ensure local PR efforts are aligned with wider sales and marketing initiatives.

Key Responsibilities

Public Relations & Communications Strategy

• Devise creative public relations strategies that fit the company profile.
• Develop effective PR plans using appropriate strategies and tactics.
• Organize and coordinate PR activities.
• Use a variety of channels—TV, press, internet, and others—to maximize company exposure.
• Arrange for interviews or public speaking events and construct press releases.
• Advise the company on handling sensitive public issues to preserve reputation.
• Assess opportunities for sponsorships and other partnerships and manage relations.

Campaign Execution & Reporting

• Prepare press materials to support PR campaigns that build awareness and drive positive coverage.
• Analyze results of PR campaigns or efforts and prepare reports.
• Assist with the execution of PR campaigns that strengthen the hotel's brand presence.

Stakeholder & Media Coordination

• Liaise with marketing professionals to ensure consistency in promoting corporate image.
• Work closely with the communications, eCommerce, and marketing teams.
• Communicate with potential owners via telephone to set up preview package sales and tours.

Administrative & Operations Support

• Update and maintain media contact lists.
• Maintain coverage trackers.
• Organize press kits.
• Schedule content.
• Perform general office duties to support Sales & Marketing, including filing, sending emails, typing, and faxing.
• Receive, record, and relay messages accurately, completely, and legibly.

Sales & Guest Engagement

• Promote awareness of brand image internally and externally.
• Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott.
• Encourage guests or callers to purchase or schedule preview package sales and tours.
• Explain details and requirements related to attending a sales presentation to potential owners.
• Verify that individuals meet eligibility requirements for preview package sales and tours prior to scheduling.
• Determine and give complimentaries to guests as gifts for their patronage, such as rewards points or show tickets.
• Welcome and acknowledge all guests according to company standards.
• Anticipate and address guests' service needs.
• Thank guests with genuine appreciation.

Team & Employee Support

• Assist management in training, evaluating, counseling, and motivating and coaching employees.
• Serve as a role model and first point of contact for the Guarantee of Fair Treatment/Open Door Policy process.
• Develop and maintain positive working relationships with others.
• Support team to reach common goals.
• Listen and respond appropriately to the concerns of other employees.

Professional Standards & Compliance

• Follow all company policies and procedures.
• Ensure uniform and personal appearance are clean and professional.
• Maintain confidentiality of proprietary information.
• Protect the privacy and security of guests and coworkers.
• Ensure adherence to quality expectations and standards.
• Speak with others using clear and professional language.
• Prepare and review written documents accurately and completely.
• Answer telephones using appropriate etiquette.

Qualifications & Experience

• High school diploma or G.E.D. equivalent.
• Strong verbal communication skills in English; additional languages advantageous.
• Strong writing, editing, and proofreading skills.
• Creative thinker with experience identifying and executing communications for new ideas.

Skills & Competencies

• Mastery of MS Office, PowerPoint, Excel, Teams, and basic graphic design computer software.
• Basic computer skills using computer hardware and software, personal computers, word processing software, and internet browsers.
• Oral comprehension and ability to listen to and understand information and ideas presented through spoken words and sentences.
• Reading comprehension and understanding of written sentences and paragraphs in work-related documents.
• Effective written communication as appropriate for the needs of the audience.
• Team player who works well with others and contributes to the team's success.
• Highly focused self-starter with attention to detail, strong organizational and project management skills.
• Ability to thrive in a fast-paced global environment.

Additional Information

• Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance.
• Perform other reasonable job duties as requested by supervisors.
• Marriott International is an equal opportunity employer, welcoming all and providing access to opportunity. The company actively fosters an environment where the unique backgrounds of associates are valued and celebrated and is committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.