Complex Assistant Director of Sales
Marriott
Job description
Role Overview
Complex Assistant Director of Sales at Marriott. The role supports the property's segmented sales effort across group, transient, association, corporate and other segments, with focus on implementing segment sales strategy, achieving revenue goals, and building guest and employee satisfaction.
Role Purpose
Assist in leading the property's segmented sales function by developing and executing sales strategies, managing day-to-day sales activities, analyzing financial performance, and delivering exceptional customer service. Build long-term, value-based customer relationships that enable achievement of property sales objectives and personal booking goals.
Key Responsibilities
Developing & Executing Sales Strategies
- Work with sales leader to ensure understanding of sales strategy and effective implementation for the assigned segment.
- Assist in the development, implementation and sustaining of aggressive solicitation programs focused on increasing business.
- Work with management team to create and implement a sales plan addressing revenue, customers and market for the segment.
- Assist with the development and implementation of promotions, both internal and external.
Maximizing Revenue
- Provide positive and aggressive leadership to ensure maximum revenue potential and set example with personal booking goals.
- Recommend booking goals for sales team members.
- Analyze market information using sales systems and implement strategy to achieve property's financial room and catering goals.
- Assist Revenue Management with completing accurate six period projections.
Managing Sales Activities
- Approve space release for catering to maximize revenue in the absence of a Business Evaluation Manager.
- Participate in sales calls with members of sales team to acquire new business and close on business.
- Execute and support operational aspects of booked business, including generating proposals, writing contracts and managing customer correspondence.
Analyzing & Reporting on Sales and Financial Data
- Review sales and catering guest satisfaction results to identify areas of improvement.
Ensuring Exceptional Customer Service
- Display leadership in guest hospitality, exemplify customer service and create positive example for guest relations.
- Interact with guests to obtain feedback on product quality and service levels.
- Meet with guests during pre- and post-convention meetings to obtain feedback on quality of product including rooms, meeting facilities, equipment, food and beverage, service levels, execution against contract and overall satisfaction.
- Empower employees to provide excellent customer service.
- Observe service behaviors of employees and provide feedback to individuals and/or managers.
- Incorporate guest satisfaction as a component of department meetings with focus on continuous improvement.
- Ensure that a customer recognition program is in effect throughout Sales.
- Execute and support the company's Customer Service Standards and property's Brand Standards.
- Participate in and practice daily service basics of the brand.
- Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program or event.
- Serve the customer by understanding their needs and recommending appropriate features and services that best meet their needs and exceed their expectations while building relationship and loyalty to the company.
- Gain understanding of the property's primary target customer and service expectations; serve the customer by understanding their business, business issues and concerns, to offer better business solutions both prior to and during the program or event.
Building Successful Relationships
- Develop and manage relationships with key stakeholders, both internal and external.
- Work collaboratively with off-property sales channels including Event Booking Center, Market Sales and GSO to ensure property needs are being achieved and sales efforts are complementary, not duplicative.
- Work with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations and/or union requirements.
- Attend customer events, trade shows and sales missions to maintain, build or develop key relationships with GSO Managers and customers.
Qualifications & Experience
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major, with 3 years experience in sales and marketing or related professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major, with 1 year experience in sales and marketing or related professional area.
Additional Information
Marriott International is an equal opportunity employer, welcoming all and providing access to opportunity. The company actively fosters an environment where the unique backgrounds of associates are valued and celebrated. Marriott is committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.