Community Associate Manager

Role Overview

Community Associate Manager at Majid Al Futtaim, MAF LifeStyle, Marketing & Communications division.

Role Purpose

Create brand awareness and build brand loyalty for lululemon through community activations, local relationships, and meaningful long-term engagement with studios, ambassadors, and guests.

Key Responsibilities

Community & Stakeholder Relations

• Build and maintain strong relationships with shopping centers, city studios, ambassadors, and local athletes to strengthen brand presence.
• Build and maintain strong relationships with store ambassadors, store teams, influencers, and key community figures.
• Engage and collaborate with local athletic communities and affiliated studios to strengthen brand presence and community connection.

Events & Activations

• Plan and execute community initiatives, events, and photoshoots that drive engagement and differentiate the brand from competitors.
• Coordinate with store teams and ambassadors for product seeding, ensuring proper brand representation and high-quality image material for digital use.
• Oversee community initiatives and store opening activities, ensuring budget compliance and adherence to brand standards.

Brand Governance & Reporting

• Act as a brand guardian by managing community requests and maintaining an updated calendar of all community activities by tier.
• Monitor, report, and evaluate the impact of community and marketing initiatives while supporting the Dare Today, Change Tomorrow sustainability strategy.

Qualifications & Experience

• Diploma in Business, Marketing, or related subject; Bachelor's degree would be an asset.
• Minimum of 5 years' experience in marketing or event management.
• Background in the fitness industry is highly preferred.

Skills & Competencies

• Strong understanding of community engagement and brand activation within the fitness or lifestyle sector.