Job description
Role Overview
Communications & Media Executive at Riaget (Richemont), supporting media strategy, campaign development, and performance analysis across the MEIA region.
Company Overview
Piaget, part of Richemont, has been committed since 1874 to bringing the spirit of luxury to life through constant creativity, unlimited innovation, and respect for excellence. Piaget operates a fully integrated Manufacture mastering watchmaking and high jewelry know-how. The founder's motto—Always do better than necessary—guides all colleagues across the world.
Role Purpose
To support the development and execution of media strategies, manage campaign budgets and agency relationships, oversee campaign implementation across channels, and deliver performance analysis and market intelligence to drive media effectiveness and business objectives across the MEIA region.
Key Responsibilities
Media Strategy & Planning
- Support the development and execution of annual media strategies across the MEIA region, in alignment with global and regional brand objectives.
- Contribute to the definition of campaign objectives, target audiences, channel strategies, KPIs, and investment plans.
- Monitor media budgets across social, digital, print, and out-of-home channels, ensuring efficient allocation of resources and adherence to approved budgets.
- Track spending and campaign performance to identify optimization opportunities and maximize return on investment.
Budget & Agency Management
- Coordinate relationships with agency partners and ensure timely delivery of all campaign assets and deliverables.
- Lead the briefing process with the media agency in collaboration with the media HQ team for annual planning as well as campaign-specific activations.
- Develop clear briefs incorporating campaign objectives, target audiences, key messages, budgets, timelines, and learnings from previous campaigns.
- Review and challenge agency recommendations, media plans, content proposals, and performance reports to ensure alignment with business objectives and brand standards.
Campaign Development & Execution
- Oversee asset adaptation, local content production, approval processes, and campaign implementation to ensure consistency with Piaget's brand guidelines.
- Coordinate the deployment of campaigns across social, digital, print, and out-of-home channels.
- Ensure seamless collaboration between HQ teams, agencies, regional stakeholders, and media partners throughout the campaign lifecycle.
Communication & Amplification
- Support head of communication in driving 360° amplifications of key business initiatives, including major brand campaigns, High Jeweler events, boutique openings, and other product launches, events and cultural moments.
Performance Analysis & Market Intelligence
- Consolidate and analyze campaign performance across all media channels.
- Translate data and insights into actionable recommendations to continuously improve media effectiveness and future campaign planning.
- Monitor industry trends, competitor activity, and media best practices to identify new opportunities and drive innovation.
- Share regular performance updates and recommendations with regional and HQ stakeholders.