Job description
Role Overview
Commercial Training Manager, META at BD (Becton, Dickinson, and Company), based in Riyadh at the Centria Office Building.
Company Overview
BD is one of the largest global medical technology companies in the world. The organization manufactures and markets billions of MedTech products per year and operates across multiple regions, including META (Middle East, Turkey, and Africa).
Role Purpose
The Commercial Training Manager, META is responsible for designing, developing, and executing commercial capability-building programs across the META region. The role partners closely with Business Units, Commercial Excellence, Marketing, Sales Leadership, HR, and Medical Affairs teams to build the skills, knowledge, and behaviors required to support META's growth strategy and evolving go-to-market model.
Key Responsibilities
Capability Assessment & Strategy
- Partner with business leaders to identify capability gaps and prioritize learning interventions.
- Align training initiatives with META strategic priorities, commercial excellence objectives, and growth plans.
- Support succession planning and career development initiatives through capability assessments and development plans.
Program Design & Curriculum Development
- Design and implement learning curricula for sales, marketing, clinical, and commercial leaders.
- Develop training programs covering direct selling skills, solution selling, strategic account management, negotiation and contracting, territory and quota management, sales forecasting, customer engagement, commercial leadership, and BD Excellence methodologies.
- Create blended learning solutions including instructor-led, virtual, digital, and field-based learning.
- Build structured onboarding programs for new commercial associates and leaders.
- Establish certification pathways and learning milestones.
Deployment & Change Management
- Support the transition from distributor-led to direct-market commercial models through targeted capability development programs.
- Support deployment and adoption of BD Excellence tools and methodologies throughout META.
- Work closely with Commercial Excellence teams to reinforce tool adoption and behavioral change.
- Facilitate workshops and learning sessions focused on continuous improvement and execution excellence.
Leadership Development
- Develop leadership capability programs for front-line managers and commercial leaders.
- Facilitate coaching, feedback, performance management, and change leadership training.
- Support growth mindset and problem-solving capability development initiatives across the region.
Measurement & Administration
- Manage annual commercial training plans and budgets.
- Track learning participation, completion, and effectiveness.
- Establish metrics and dashboards to measure capability development outcomes.
- Ensure training content remains current, compliant, and aligned with business priorities.
Qualifications & Experience
- Bachelor's degree in Business Administration, Marketing, Life Sciences, Healthcare, Education, or related discipline.
- MBA is a nice to have.
- 5+ years of experience in Commercial Training, Sales Enablement, Commercial Excellence, Sales Operations, or Learning & Development.
- Experience in healthcare, medical devices, pharmaceuticals, diagnostics, or life sciences.
- Experience developing and delivering regional training programs.
Additional Information
BD is an Equal Opportunity Employer. The organization evaluates applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.