Commercial Lead - Digital Credit

Role Overview

Commercial Lead - Digital Credit at Elate. This role owns the Digital Consumer Credit Product proposition and commercial performance, including revenue growth, product economics and delivery of the approved P&L.

Role Purpose

Translate business targets into executable product, pricing, merchant and customer-growth initiatives while maintaining responsible credit and regulatory standards. Drive revenue growth and product economics across the digital credit portfolio.

Key Responsibilities

P&L Ownership

• Own the Digital Credit Product Commercial P&L, including GMV, revenue, merchant discount rate, transaction costs, credit losses, acquisition costs and contribution margin.
• Prepare forecasts, budgets and performance updates with Finance.

Product Proposition

• Own the product proposition across customer, merchant and channel journeys.
• Define product parameters, features and market positioning based on customer needs and commercial viability.
• Maintain a prioritized product roadmap with Technology and Operations.

Commercial Strategy

• Develop the commercial plan covering target customer segments, merchant categories, channels, pricing and growth priorities.
• Translate annual targets into quarterly acquisition, activation, transaction and revenue plans.
• Balance growth objectives with portfolio quality and operational capacity.

Merchant Proposition and Partnerships

• Define the merchant value proposition and commercial onboarding framework.
• Support merchant acquisition, negotiations and commercial proposals.
• Prioritize merchants based on GMV potential, customer relevance, margin, credit risk and strategic value.
• Monitor merchant performance and recommend expansion, renegotiation or corrective action.

Customer Growth and Activation

• Own the commercial customer funnel from eligibility and approval through first purchase, repeat usage and reactivation.
• Develop targeted campaigns with Marketing, CRM, merchants and distribution channels.
• Improve conversion while maintaining responsible-lending and affordability requirements.

Portfolio and Commercial Performance

• Monitor GMV, active customers, approval rate, utilization, average ticket, merchant concentration, repeat usage, revenue and margin.

Go-to-Market Execution

• Develop launch and growth plans across digital channels, merchant checkout, retail and strategic partnerships.
• Coordinate product communication, merchant campaigns and customer education.
• Ensure commercial claims and campaigns receive the required Compliance approvals.

Qualifications & Experience

• Minimum 3–5 years in product, commercial management, growth, consumer lending, BNPL, cards, payments, digital banking or e-commerce.
• Demonstrated accountability for revenue, business-plan or P&L performance, including forecasting, unit economics and pricing.
• Experience working with merchants, partnerships, digital channels and customer-growth funnels.
• Bachelor's degree in Business, Finance, Economics, Marketing, Commerce, Information Systems or a related field.

Skills & Competencies

• Strong understanding of P&L management, pricing, unit economics and commercial forecasting.
• Strong practical knowledge of product management, commercial planning, revenue management and digital customer journeys.
• Ability to convert commercial opportunities into product requirements and executable delivery plans.
• Working knowledge of credit risk, repayments, compliance and regulated financial products.
• Strong analytical, negotiation and stakeholder-management capabilities.