Associate Media Director

Role Overview

Associate Media Director at Dentsu (Carat), Riyadh. Full-time, permanent position.

Role Purpose

Lead strategic media planning and oversee the delivery of integrated, insight-driven media solutions across key client portfolios, combining strategic thinking, analytical depth, and cross-channel expertise to drive measurable business growth.

Key Responsibilities

Strategy & Planning

• Lead media strategy development and ensure alignment with client business objectives.
• Analyze market trends, category dynamics, and audience insights to inform planning and strategic recommendations.
• Contribute to new business pitches, internal initiatives, and thought leadership development.

Multi-Channel Execution

• Oversee multi-channel planning, activation, and performance optimization across digital and offline media.
• Collaborate with strategy, analytics, and creative teams to deliver integrated communication solutions.

Client Management

• Build and manage senior client relationships and operate as a trusted strategic advisor.
• Act as a senior client partner across key client portfolios.

Team Leadership & Development

• Supervise, mentor, and develop media planners and managers, ensuring operational excellence and high-quality output.

Qualifications & Experience

• 10–12 years of experience in media planning, strategy, or integrated communications.
• Agency experience preferred.
• Demonstrated leadership in managing large clients and multi-market portfolios.

Skills & Competencies

• Strong understanding of cross-channel media ecosystems, measurement methodologies, and planning frameworks.
• Strong analytical and strategic storytelling skills with the ability to simplify complex insights.
• Proficiency in media planning tools, analytics platforms, and data visualization solutions.
• Excellent communication, client management, and cross-functional collaboration skills.