Associate Director, Domestic Marketing

Role Overview

Associate Director, Domestic Marketing at Sony Music. This role is based in the Middle East and leads innovative marketing strategies that elevate Sony Music's domestic artist roster and drive audience growth across streaming, social, and digital platforms.

Role Purpose

To shape breakthrough campaigns, develop strategic partnerships, and create impactful fan experiences that accelerate artist success by working at the intersection of music, culture, technology, and commerce.

Key Responsibilities

Campaign Development & Execution

• Develop and execute full-scope integrated marketing campaigns for domestic artists, maximizing reach, engagement, and commercial performance across streaming and digital platforms.
• Build comprehensive campaign timelines, content strategies, and activation plans aligned with artist and business objectives.
• Lead social media, content development, digital advertising, streaming marketing, and CRM initiatives for assigned artists and projects.
• Deliver innovative and culturally relevant marketing ideas that resonate with fans and strengthen artist brands.

Artist & Brand Strategy

• Build artist strategy and brand for emerging artists.
• Secure artist and partner buy-in for marketing initiatives and oversee flawless execution across all touchpoints.

Stakeholder & Partnership Management

• Partner closely with artist managers and key stakeholders including touring teams, publicists, promoters, and brand partners to ensure campaign success.
• Collaborate with internal teams across A&R, Commercial, Sales, Creative Services, Finance, and Operations to deliver best-in-class campaigns.
• Develop strategic partnerships with digital service providers (DSPs), brands, media agencies, and other key partners to expand audience reach and unlock new opportunities.
• Maintain strong relationships with key promotional partners and collaborate on exclusive campaigns, content, and events.

Business Development & Revenue

• Support commercial initiatives and identify innovative opportunities that generate incremental revenue and drive artist visibility.

Analytics & Performance Management

• Monitor streaming, audience, and campaign performance across platforms to identify trends and optimize marketing effectiveness.
• Conduct post-campaign analysis and provide actionable insights to stakeholders, ensuring continuous improvement and commercial impact.
• Manage campaign budgets effectively while ensuring objectives and ROI targets are achieved.
• Utilize data in decision making.

Market Intelligence & Innovation

• Stay ahead of emerging digital trends, technologies, fan behaviors, and platform developments across the Middle East and global music landscape.
• Translate market insights into innovative marketing opportunities that enhance audience engagement and artist growth.

Qualifications & Experience

• 8+ years of experience in music, entertainment, digital media, marketing, brand partnerships, or related industries.
• Strong knowledge of the Middle East media and entertainment landscape.
• Proven track record of developing and executing successful marketing campaigns that drive audience growth and commercial results.
• Deep understanding of digital marketing, social media platforms, streaming ecosystems, consumer behavior, and campaign analytics.

Skills & Competencies

• Strong commercial acumen with the ability to build partnerships, identify business opportunities, and influence stakeholders.
• Excellent communication, presentation, and relationship-building skills, with experience working across diverse cultures and teams.
• Well-versed in social media platforms and digital ecosystems across the Middle East and international markets.
• Fluent in English and Arabic.
• Passionate about music, entertainment, culture, and innovation.

Additional Information

• Join a vibrant global community with the opportunity to channel your passion every day.
• Modern office environment designed to empower you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• Space to accelerate progress, positively disrupt and create what happens next.
• Platform to champion positive change, with the opportunity to contribute to social impact, diversity, equity and inclusion initiatives.
• Sony Music is an equal opportunity employer and supports workforce diversity, employing, retaining, promoting and treating all employees and job applicants according to their merit, qualifications, competence and talent without regard to sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.