Assistant Store Manager

Role Overview

Assistant Store Manager at Apparel Group. This role supports the Store Manager in delivering an exceptional luxury beauty retail experience while driving sales performance, team development, and operational excellence.

Role Purpose

Ensure smooth day-to-day store operations aligned with brand standards and customer expectations. Support the Store Manager in achieving sales targets, developing team capability, and maintaining operational and visual standards across the store.

Key Responsibilities

Store Operations & Customer Experience

• Assist in overseeing daily store operations, including opening and closing procedures, grooming standards, tester hygiene, and overall floor readiness.
• Ensure exceptional customer experience by guiding Beauty Advisors and Specialists on consultation techniques and product storytelling.
• Handle customer queries professionally while maintaining brand service standards.
• Support implementation of SOPs, hygiene practices, and store discipline.

Sales Performance & Commercial Delivery

• Support the Store Manager in achieving store KPIs, including sales targets, conversion rate, Average Transaction Value (ATV), Units per Transaction (UPT), and customer retention.
• Monitor product performance, stock levels, and replenishment to ensure availability of key items.
• Assist in executing in-store activations, promotions, consultations, and beauty events.
• Review daily sales reports and suggest action plans to improve performance.

Team Leadership, Coaching & Development

• Support leadership and motivation of a team of Beauty Advisors, Specialists, and Cashiers to ensure accountability and performance.
• Provide on-floor coaching, reinforce product knowledge, and deliver constructive feedback.
• Assist in training on new launches, beauty rituals, and service excellence.
• Foster a positive, collaborative, and customer-focused team culture.

Inventory, Visual Merchandising & Store Standards

• Support inventory management, including replenishment, shrinkage control, and expiry management using FIFO and FEFO principles.
• Ensure adherence to visual merchandising standards, planograms, and overall brand presentation.
• Coordinate with supply chain teams to ensure timely stock availability.
• Maintain accuracy in documentation, cash handling, and audit readiness.

Qualifications & Experience

• Bachelor's degree in Business, Retail Management, or a related field (preferred).
• 2–4 years of experience in beauty, cosmetics, or luxury retail.
• At least 1 year in a supervisory role.
• Strong understanding of beauty products, consultation techniques, and customer experience standards.
• Proven ability to support KPIs, drive team performance, and maintain operational excellence.

Skills & Competencies

• Excellent communication, coaching, and interpersonal skills.
• Strong organizational skills with attention to detail and high presentation standards.
• Familiarity with POS systems, inventory management, and retail reporting tools.
• Ability to thrive in a fast-paced, launch-driven retail environment.