Assistant Professor of Marketing (Digital Marketing)

Role Overview

Assistant Professor of Marketing (Digital Marketing) at the University of Kalba. The role is based at the University and focuses on rebuilding the Marketing concentration of the BBA programme around digital fluency.

Role Purpose

Establish and lead a recognized digital marketing pathway within the BBA programme by teaching courses that integrate marketing strategy, digital platforms, and data analytics. Develop and deliver capability-based learning that equips graduates with evidence of practical competence for the digital economy. Sustain a research pipeline in digital marketing while driving continuous programme improvement to accreditation standards.

Key Responsibilities

Teaching & Curriculum

• Teach Principles of Marketing, Consumer Behaviour, Digital Marketing, Social Media Marketing, Marketing Analytics, Digital Business Models, and Strategic Marketing.
• Deliver capability-based assessment using live projects, certifications, and portfolios.
• Implement and teach current tools including Google Analytics 4, Google Ads, Meta Ads Manager, SEO/SEM tools, HubSpot or equivalent CRM/automation platforms, social listening tools, and AI-assisted content tools.
• Supervise capstone projects and internships.

Research & Scholarship

• Sustain a Scopus Q1 publication pipeline in the marketing discipline.
• Pursue external and industry-funded research opportunities.

Programme Leadership & Accreditation

• Lead continuous improvement of the Marketing concentration.
• Map Course Learning Outcomes to programme competencies.
• Run Assurance of Learning cycles.
• Prepare course files to CAA and AACSB standards.

Stakeholder Partnerships & Service

• Build partnerships with digital agencies, retailers, e-commerce operators, tourism operators, and government communication units for guest lectures, internships, and applied research.
• Serve on College and University committees.

Qualifications & Experience

• PhD in Marketing or closely related field with a marketing dissertation, from an institution accredited by the UAE Ministry of Higher Education and Scientific Research.
• Minimum one year of university teaching experience after the PhD.
• Scopus h-index of 5 or above; include Scopus author profile link in CV.
• Evidence of effective university teaching in the discipline.
• Industry experience in marketing with emphasis on digital marketing, or evidence of industry collaboration (joint projects, consulting, executive training, internships, advisory work).
• Knowledge of programme development practices: writing course and programme learning outcomes, assessment design, competency mapping, and study plan development.
• Familiarity with accreditation standards and processes (CAA, AACSB, EQUIS, AMBA, or ACBSP), including self-study and evidence file preparation.

Skills & Competencies

• Fluent English; Arabic is an asset.
• Proficiency with Google Analytics 4, Google Ads, Meta Ads Manager, SEO/SEM tools, HubSpot or equivalent CRM/automation platforms, social listening tools, and AI-assisted content tools.
• Professional certification in the field preferred, such as Google Digital Marketing / Analytics, Meta Blueprint, HubSpot, Digital Marketing Institute, or equivalent.