Activation and New Partnerships Manager

Role Overview

Activation and New Partnerships Manager at Du, based in the United Arab Emirates.

Role Purpose

Develop and execute activation and events strategies aligned with brand and product requirements, while identifying and securing partnerships to expand market presence and engagement.

Key Responsibilities

Strategy & Planning

• Develop and implement activation and events strategy to suit brand and product needs and requirements
• Work with external partners to review activation and event opportunities on an annual basis
• Identify and secure partnerships to develop the Tetris application

Campaign Execution

• Develop and implement live communication initiatives
• Develop and implement real-time engagement platforms
• Develop and implement commercial and corporate events such as sales roadshows and consumer events

Monitoring & Reporting

• Monitor effectiveness of initiatives including quality, reach and acceptance of messages communicated
• Measure the KPIs as specified for each event and ensure the metrics are delivered
• Perform post-event evaluation and reporting
• Analyze and prepare post-analysis reports linked to KPIs

Qualifications & Experience

• Minimum Bachelor's degree in Mass Communications or related field, or equivalent
• Minimum 7 to 12 years of experience in a similar role in Digital Marketing, Digital Communication, or equivalent
• Sound understanding of communication processes, the UAE market and best practices
• Proven and demonstrably successful track record of delivering projects on time and on or under budget
• Good understanding of technical aspects of web development, analytics, UI/UX, digital media and social media
• Thorough knowledge of UAE culture and protocols

Skills & Competencies

• Strong negotiation and influencing skills
• Confidence and ability to inspire management at all levels throughout the company
• Excellent communication and presentation skills, both verbal and written, in Arabic and English
• Strong organizational ability and project management skills
• Ability to multitask
• Strong ability to communicate at all levels of an organization as well as with external and internal partners and stakeholders
• Proactive, creative problem-solver focused on solutions
• Ability to interact with all levels of management within the company as well as customers and prospects
• Strong leadership with a collaborative style of managing and leading, with focus on team-building and teamwork
• Deliver results with a win-win approach
• Meet short deadlines, both internal and external, and work in a pressured environment
• Think strategically (Level 3 of 5)
• Achieve tangible results (Level 3 of 5)
• Lead breakthrough change (Level 3 of 5)
• Exceed customer expectations (Level 3 of 5)
• Nurture, inspire and motivate (Level 3 of 5)
• Target win-win outcomes (Level 3 of 5)