WPP Media: Manager, Influencer Campaign, Dubai- Freelance

Role Overview

Manager, Influencer Campaign at WPP Media in Dubai. This is a freelance position.

Company Overview

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Purpose

The Influencer Marketing Manager owns the day-to-day planning and delivery of influencer campaigns across WPP Media client accounts. This role manages campaigns end-to-end, from strategic recommendations, creator mix and budget planning through execution, reporting, finance tracking and optimization.

Key Responsibilities

Strategy & Planning

• Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans.
• Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs.
• Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent depending on campaign need.

Campaign Execution & Management

• Lead the end-to-end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting.
• Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation.
• Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice where required.

Reporting & Optimization

• Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization.
• Stay ahead of platform changes, creator trends, disclosure requirements, regional cultural nuances and category developments.

Stakeholder Management

• Own day-to-day client communication, including status updates, campaign recommendations, issue management and performance readouts.
• Manage and mentor Executives, ensuring clear delegation, quality control, timely follow-up and professional development.
• Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients.

Collaboration & Process Improvement

• Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan.
• Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working.

Qualifications & Experience

• Bachelor's degree in marketing, Communications, Public Relations, or a related field is preferred.
• 4–6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications.
• Proven track record of managing multi-creator campaigns across platforms and markets.
• Experience managing budgets, negotiations, client communication and junior team members is required.

Skills & Competencies

• Lead Collectively to inspire transformational creativity.
• Balance People and Client Experiences by cultivating trust.
• Champion Growth and Development to mobilize the enterprise.

Additional Information

WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Teams work on a hybrid approach, with office attendance around four days a week. Accommodations and flexibility are available upon discussion with the hiring team. WPP Media is an equal opportunity employer.