VP & Area Manager, Liabilities - RM Coverage

Role Overview

VP & Area Manager, Liabilities - RM Coverage at First Abu Dhabi Bank (FAB), based in Abu Dhabi.

Company Overview

First Abu Dhabi Bank is the largest bank in the UAE and one of the world's largest and safest financial institutions. FAB offers a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. The organization is committed to excellence and innovation, delivering top-tier financial solutions to clients globally. FAB operates a performance-based culture with structured plans for recruitment and career progression, particularly for Emirati talent.

Role Purpose

Lead the assigned Business Banking Liabilities and Assets sales team to achieve balance sheet growth and revenue targets while ensuring strict compliance with KYC, regulatory, and FAB Risk policies. Drive superior client onboarding experience, maximize cross-sell opportunities, and build a high-performing, motivated team aligned with organizational values and governance frameworks.

Key Responsibilities

Sales & Revenue Growth

• Accomplish set sales and revenue objectives for all products as per the business plan.
• Drive balance sheet growth and revenue targets.
• Maximize cross-sell opportunities to ensure higher productivity.
• Lead sales force for Business Banking Liabilities and Assets (Unsecured & Secured) products targeted to the SME segment.
• Be commercially effective in the role and consistently keep customer and client as focus.

Team Leadership & Development

• Lead the assigned team effectively to meet team objectives and KPIs.
• Manage the assigned team to achieve monthly and annual set objectives.
• Ensure recruitment, training, performance, motivation, and retention of all assigned sales personnel.
• Implement People Development and Learning & Development agenda in close coordination with FAB Academy to build a great team and create a winning culture.
• Lead by example and build strong relationships with all stakeholders.
• Take accountability for own development and support learning and growth of all team members by rolling out specific trainings and skill enhancement programs.
• Provide appropriate refreshers to keep team abreast of market dynamics and competition offerings.
• Conduct fair and transparent appraisals to coach, counsel, motivate sales personnel, and manage their career aspirations effectively.

Client Experience & Service

• Track daily sales activity to ensure superior client onboarding experience.
• Ensure team alignment to achieve superior client onboarding experience.
• Deliver quality client onboarding experience by ensuring excellent customer service by Business Banking Group Sales department sales personnel.
• Understand and resolve customer redressals and take appropriate action if required.

Compliance & Risk Management

• Ensure strict adherence to all KYC, Compliance policies, and other processes as stipulated.
• Ensure implementation of prescribed Sales & Compliance processes as per Bank's policies.
• Implement governance and controls to proactively identify, manage, and minimize or mitigate potential losses to the franchise.
• Implement Risk Control Assessment (RCA) process across all areas of Business Banking Group.
• Monitor the NPL rate regularly and take remedial action as appropriate whenever required.
• Implementation of all prescribed internal processes to ensure satisfactory Audit Ratings by adherence of all prescribed processes.
• Functions within the framework and boundaries of Group policies as well as overall organizational and governance frameworks.
• Authorized to take decisions as per the approved authorization matrix.

Operations & Cross-Functional Coordination

• Maintain Sales Performance MIS on sales performance for review by Area Manager.
• Build and maintain effective business relationships with all internal departments.
• Co-ordinate with other departments to ensure processing of applications within prescribed turnaround times.

Qualifications & Experience

• University Degree, MBA, or PGDM.
• 10 to 12 years of experience in Banking or Financial Industry at supervisory position.
• Proven experience managing a team of sales officers within the Business Banking Liabilities segment.

Skills & Competencies

• Leadership and team management.
• Sales force management and performance tracking.
• KYC and Compliance knowledge.
• Risk identification and mitigation.
• People development and training delivery.
• Customer service excellence.
• Commercial acumen and revenue focus.
• Internal stakeholder relationship building.

Additional Information

Career development at FAB includes unique career choices, opportunity to innovate, craft solutions for the future, and express yourself in a performance-based culture. FAB provides a range of learning and development initiatives to support all employees through training and skill development. The organization has structured plans for recruitment and career progression that reward hard work and dedication.