Visual Merchandiser

Role Overview

Visual Merchandiser at Apparel Group. The position is responsible for developing, delivering, and communicating visual concepts and promoting the brand, products, and services in-store.

Role Purpose

Train and coach the store team to perform merchandise-based visual merchandising and manage daily, weekly, and seasonal visual presentation tasks.

Key Responsibilities

Brand Image & Standards

• Ensure brand identity and presentation standards in windows and in-store are achieved consistently by creating eye-catching displays while incorporating commercial sales opportunities.
• Implement brand-specific visual merchandising standards.
• Coordinate store display in line with brand guidelines and strategy.
• Develop floor plans and maximize visual impact.
• Arrange merchandise, signage, fixtures, and in-store layout according to brand direction.
• Create layout of the store according to its categories.
• Ensure proper merchandising of items.
• Make use of creative lighting for windows.
• Maximize placement of new lines and re-merchandise the store when new trends build.

Documentation & Feedback

• Take photographs of every change made in merchandise display.
• Collect, review, and gather feedback on merchandise.

Operations & Sales

• Work closely with the operations and brand management team to increase sales.
• Work with Visual Merchandising Manager and sales team to achieve commercial goals.

Store Development

• Involve in pre-opening of stores and conduct timely visits to ensure brand standards are properly implemented and followed.
• Conduct research of current market trends and lifestyle.