Trade Marketing Executive - B

Role Overview

Trade Marketing Executive - B at Tamer Group. This position will focus on driving revenue growth and optimizing promotional activities across various product categories at Tamer Arabia Trading Company (TAC).

Role Purpose

Develop and execute trade marketing strategies to drive revenue growth and maximize product visibility and impact in the market. Work closely with the sales team and analyze market trends to identify growth opportunities and achieve sales and revenue goals.

Key Responsibilities

Strategy & Planning

• Develop and manage the promotional trade marketing calendar, ensuring alignment with product categories.
• Formulate strategies for revenue growth in sales channels, considering portfolio analysis and market dynamics.
• Stay updated on industry best practices and emerging trends in trade marketing to enhance strategies.

Market Analysis & Insights

• Conduct thorough studies and analyses to identify potential growth opportunities and market trends.
• Provide regular reports and insights to the management team, highlighting key performance indicators and areas for improvement.

Budget & Operations

• Monitor the annual budget and track productivity indicators on a monthly basis, ensuring efficient resource allocation.
• Oversee investments in trade channels and collaborate with the sales team to monitor promotional execution.

Stakeholder Management & Collaboration

• Collaborate with cross-functional teams to align trade marketing efforts with overall business objectives.
• Build and maintain strong relationships with key stakeholders, including suppliers and retail partners.
• Ensure brand consistency and alignment with TAC's values and positioning across all trade marketing activities.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in trade marketing or a similar role, preferably in the FMCG industry.
• Experience in managing budgets and financial planning.

Skills & Competencies

• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills, with the ability to engage and influence stakeholders.
• Proficiency in using marketing automation tools and data analytics platforms.
• Creative thinking and a strategic mindset to develop innovative trade marketing campaigns.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office and Google Workspace.
• Ability to work collaboratively in a fast-paced, dynamic environment.