Sr. Marketing Executive

Role Overview

Senior Marketing Executive at Alghanim Industries. The role involves creating, developing and implementing marketing plans in accordance with the Marketing Manager, managing marketing budgets, evaluating financial returns, and working closely with the Management team to ensure full utilization of product promotion.

Role Purpose

Execute comprehensive marketing strategies that build brand awareness, drive product perception, and deliver measurable ROI through campaign management, budget oversight, and cross-functional collaboration with operations and leadership teams.

Key Responsibilities

Strategy & Planning

• Develop long-term marketing plans and strategies in collaboration with the Marketing Manager.
• Conduct market studies and identify ways to develop marketing innovation.

Campaign & Event Management

• Develop advertising opportunities with other business sectors to create brand exposure.
• Plan and manage events and media activities.
• Secure sponsorships to assist with brand publicity and increase brand awareness.
• Manage the production of marketing materials, including writing, proofreading copy, approving designs, and liaising with agency partners.

Budget & Financial Management

• Manage the annual marketing budget alongside the Marketing Manager.
• Track marketing expenditure against budget.
• Evaluate marketing campaigns and ROI, including marketing expenditure and campaign effectiveness.

Monitoring & Reporting

• Monitor and report on competitor activity.
• Ensure efficient communication of marketing activities to operations.
• Deliver reporting and presentation of workflows in a clear and engaging manner.

Brand & Channel Management

• Maintain brand standards on websites and all other social media platforms.
• Maximize product perception to the market through different marketing activities and channels.
• Develop marketing communications to enhance the customer experience in stores and through social media.
• Supervise tactical offers and their implementation.

Team Leadership

• Manage the Marketing Coordinator.
• Support the Marketing Manager.
• Work across internal and external teams.

Qualifications & Experience

• Minimum 2–4 years' experience in Marketing or Brand Management.
• Experience in Retail Marketing or Food and Beverages.
• Bachelor's Degree.

Skills & Competencies

• Proficiency in MS Office Applications: Excel, Word, and PowerPoint.
• Graphic Design Skills (added advantage).
• Effective communication skills in both Arabic and English, verbal and written.
• Strong analytical skills.
• Effective interpersonal skills and willingness to work across teams.
• Good organizational and self-management skills under pressure.
• Proactive approach to taking initiatives and staying up to date with latest marketing trends.