Job description
Role Overview
Senior Marketing Engineer at alfanar Electric, based in UAE.
Company Overview
Headquartered in Riyadh, Saudi Arabia, alfanar operates construction and manufacturing businesses, design and development centers, and facilities across the Middle East and internationally. The company operates three main divisions: alfanar electric, alfanar Construction, and alfanar Building Systems.
alfanar electric is the industrial arm, manufacturing low, medium, and high voltage electrical construction products. Operations span Riyadh and Jubail (Saudi Arabia), Dubai (UAE), and London (UK), with a development and engineering center in Chennai, India. The alfanar Industrial Complex in Riyadh's Third Industrial Zone spans 700,000 square meters and houses comprehensive infrastructure including a data and communication center and commercial zone.
Role Purpose
Drive marketing efforts by applying engineering expertise to promote and sell technical products, ensuring effective communication between technical and non-technical stakeholders, and contributing to business growth through strategic marketing initiatives.
Key Responsibilities
Representation & Brand Promotion
- Represent the Marketing Department in seminars, exhibitions, and training workshops across existing and emerging markets, ensuring consistent and professional communication of the company's image, products, and values.
- Build and maintain strong relationships with industry stakeholders, business partners, and potential clients during events to enhance visibility and create growth opportunities.
Market Research & Intelligence
- Conduct in-depth market research and gather marketing intelligence on industry trends, customer behavior, market size, and competitor strategies to provide actionable insights.
- Monitor global and regional market developments to anticipate changes, identify threats, and recommend strategic responses.
- Translate collected data into reports and presentations that support data-driven decisions and business development planning.
Market Expansion & Business Development
- Carry out feasibility studies for new potential markets to evaluate opportunities for entry and long-term growth.
- Identify and assess potential distributors, partners, and agents to establish sustainable distribution networks.
- Provide recommendations on go-to-market strategies that align with organizational goals and market conditions.
Planning & Budgeting
- Prepare and manage the annual marketing budget, covering seminars, exhibitions, promotional activities, and market-entry initiatives.
- Develop a clear schedule and detailed plan per market, ensuring efficient resource allocation and cost-effectiveness.
- Track expenditures against budgets, providing variance analysis and corrective recommendations where needed.
Technical Support & Content Development
- Provide technical marketing support to distributors and clients, including product presentations, technical seminars, and training workshops.
- Contribute to the development of marketing materials, content, and campaigns to support product positioning and market penetration.
Performance Monitoring & Reporting
- Establish KPIs for marketing activities and evaluate the effectiveness of campaigns, events, and market-entry efforts.
- Prepare and submit periodic performance reports highlighting achievements, challenges, and recommendations for continuous improvement.
Delivery & Operations
- Perform planned activities to meet operational and development targets as per delivery schedules.
- Utilize resources effectively to achieve objectives within efficient cost and time.
- Provide periodic reports detailing deviation and execution of planned tasks.
Problem-Solving & Compliance
- Solve related problems and escalate complex operational issues appropriately.
- Comply with related policies, procedures, and work instructions.
- Coordinate well-defined written systems, policies, procedures, and seek automation opportunities.
- Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.
Health, Safety & Environment
- Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products and services.
Professional Development
- Obtain updated soft and technical skills related to the job.
- Develop a vision and plan for the career path and how to achieve it.
Qualifications & Experience
- Bachelor Degree in Electrical Engineering or any relevant field
- 6 to 10 years of work experience
Skills & Competencies
- Advertising Concepts
- Brand Development
- Competitive Analysis
- Customer Relationship Marketing
- Marketing Programs