Specialist, PR & Media Relations

Role Overview

Specialist, PR & Media Relations at ADNOC Distribution, based in Abu Dhabi. This role leads external PR and media communications strategy, content creation, and stakeholder engagement to shape the company's market positioning and reputation.

Role Purpose

Lead and coordinate the creation and review of external PR and media content to ensure messaging is clear, impactful, and aligned with ADNOC Distribution's strategy and narrative. Serve as the focal point for PR media communications with business teams, driving media relations and stakeholder engagement to protect and enhance the company's reputation.

Key Responsibilities

Strategic Content Planning and Development

• Develop strategic communication plans to effectively convey ADNOC Distribution's brand story, product offerings, corporate announcements, and key initiatives across various media channels.
• Collaborate with internal stakeholders to identify and fulfill their digital and print communication needs.
• Research and draft high-quality content including press releases, social media articles, talking points, Op-eds, and feature articles, ensuring alignment with ADNOC Distribution's corporate and brand narrative, tone, and copy style.
• Analyze informational inputs to generate creative concepts and propose content strategies that enhance ADNOC Distribution's visibility and value proposition.

Content Design, Standardization, and Execution

• Oversee the creation and design of PR and media content, text, visuals, videos, and infographics across platforms, ensuring compliance with ADNOC Distribution and ADNOC Group guidelines.
• Conduct content development in collaboration with stakeholders to gather data and develop visuals that maintain conceptual integrity and brand tone.
• Standardize content across platforms and media, revising materials as needed to ensure consistency with organizational communication strategies.
• Support manager in finalizing advertisements, brochures, product and service booklets, and campaign materials before rollout across channels, including drafting copy and proofreading to ensure ADNOC Distribution standards are met.

Media Activities and Analysis

• Analyze the performance of PR and media campaigns, identifying opportunities for improvement in approach, content, and outreach.
• Monitor competitor media activities, assess campaign impact, and provide strategic recommendations based on market intelligence.
• Implement tracking models to monitor press coverage, reputational risks, and opportunities, informing planning on a weekly, quarterly, and annual basis.
• Manage centralized non-technical archiving facilities to preserve corporate heritage, ensuring materials are well-classified for future reference.

Production, Coordination, and Support

• Coordinate with senior management to ensure alignment of core messaging and promotional activities across broadcast, print, and digital formats.
• Collaborate with team members to harmonize digital, press, and campaign content across communication channels, supporting internal and external strategies and objectives.
• Maintain relationships with PR and media agencies, overseeing external PR support, media placements, and publications.
• Coordinate with stakeholders to produce video script narration, adapt communication materials, and conduct regular content audits to maintain an up-to-date content inventory.

Qualifications & Experience

• Bachelor's degree in Marketing Communication, Marketing, or Advertising from a recognized university.
• Minimum 8 years of experience in digital and social media marketing and advertising.
• Experience in Oil and Gas or Retail industry is preferable.