SPECIALIST, DIGITAL CHANNEL OPERATIONS

Role Overview

Specialist, Digital Channel Operations at Alfanar. This role is the technical backbone of the company's digital platforms, managing websites, search engine visibility, and automated email/SMS campaigns across regional sites.

Role Purpose

Bridge the gap between creative marketing and web technology to ensure digital experiences are fast, modern, and built to convert traffic into leads. Manage day-to-day operations of core digital infrastructure, focusing on the website, digital product catalogs, and dedicated landing pages.

Key Responsibilities

Digital Channel Infrastructure & Management

• Manage day-to-day operations of core digital infrastructure, focusing on websites, digital product catalogs, and dedicated landing pages.
• Update and maintain web content, technical datasheets, and digital assets to ensure structural accuracy, responsiveness, and alignment with corporate guidelines.
• Ensure proper functionality, platform uptime, security configuration, and optimal page-load speeds across all web touchpoints.

Technical Deployment & Platform Coordination

• Upload, format, and publish technical content across web management systems (CMS) in line with approved campaign deployment timelines.
• Coordinate with internal IT departments and external web development teams to ensure seamless deployment of new digital platforms or portal features.
• Support technical localization, code embedding, and structural formatting of digital assets for diverse regional sites.

Search & Analytics Operations Support

• Support execution of search engine strategies by monitoring and optimizing technical SEO elements, including meta-tagging, site mapping, and mobile responsiveness.
• Track web traffic patterns, lead form pathways, and user navigation setups to ensure flawless tracking across all web assets.
• Monitor platform health metrics and report basic technical performance diagnostics.

Data Hygiene, Tracking & System Flow

• Maintain accurate records of web assets, link tracking architectures (UTM parameters), and structural site updates.
• Generate technical reports on web performance, including organic search rankings, site traffic, bounce rates, and user experience metrics.
• Ensure data consistency and clean data-capture pathways across web forms and integrated backend marketing platforms.

User Experience & Technical Issue Resolution

• Monitor web channels continuously for backend issues related to broken links, faulty forms, layout shifts, or poor mobile user experiences.
• Coordinate directly with technical development teams to troubleshoot bugs, resolve system errors, and ensure smooth backend operation.
• Support continuous technical improvement of digital platforms based on user behavior data and stakeholder feedback.

Compliance, Security & Governance

• Ensure all web layouts, scripts, and data-collection forms comply strictly with corporate data policies, brand guidelines, and applicable privacy standards.
• Follow approved data management and publishing processes for all structural website changes and script updates.
• Obtain updated soft and technical skills related to the job.
• Perform planned activities to meet operational and development targets as per delivery schedules.
• Provide periodic reports detailing deviation and execution of planned tasks.
• Solve related problems and escalate complex operational issues.
• Ensure quality requirements and develop effective quality control processes.
• Coordinate well-defined written systems, policies, and procedures, and seek automation opportunities.
• Comply with related policies, procedures, and work instructions.
• Ensure compliance with relevant safety, quality, and environmental management procedures and controls to guarantee safety, legislative compliance, and delivery of high-quality products and services.

Qualifications & Experience

• Bachelor Degree in Data Processing or relevant field.
• 2 to 4 years of work experience.

Skills & Competencies

• Multimedia design tools.