Job description
Role Overview
Specialist - Brand & Social Media Marketing at Al Ghurair, a leading diversified family business group in the Middle East. The role is based with Al Ghurair Property Management.
Company Overview
Al Ghurair is a leading diversified family business group in the Middle East, founded in 1960 with operations spanning six key industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility, and Ventures. Headquartered in Deira, the company employs approximately 28,000 people across more than 50 countries worldwide.
Role Purpose
Lead brand marketing and organic social media strategy across the Al Ghurair property portfolio. Develop, execute, and optimize integrated multi-channel marketing campaigns that drive alignment with business objectives and KPIs while maintaining consistent brand messaging across all platforms.
Key Responsibilities
Campaign Development & Execution
- Collaborate with Marketing Manager to lead and shape all marketing campaigns across the business portfolio with a focus on brand marketing and organic social media.
- Develop and implement marketing campaigns to integrate all marketing channels ensuring alignment with overall business objectives and KPIs.
- Oversee the planning and execution of multi-channel campaigns including events, PR, OOH, digital, social, print and web to ensure consistency and maximum impact.
Brand & Messaging
- Drive the alignment of brand messaging and tone across all platforms, ensuring cohesion across the portfolio.
- Manage website and email communication strategies focusing on both acquisition and retention.
Social Media Management
- Oversee social media for 15 channels across the property portfolio (AGP, AGC, Flayva, Glitch Tej β including TikTok, Facebook and Instagram) ensuring high quality, engaging content.
Performance & Optimization
- Track, measure and analyse campaign performance, presenting insights and recommendations to optimize future initiatives.
Offline Marketing & Events
- Coordinate and execute offline marketing efforts, including PR, OOH, DOOH, brochures and other collateral.
- Organize and manage the execution of internal and external events, ensuring smooth delivery and alignment with marketing goals.
Vendor Management
- Manage third party agencies and vendors to ensure projects are delivered on brief, on time and within budget.
Qualifications & Experience
- Bachelor's degree in marketing or related qualification.
- 4+ years' experience in a B2C marketing department.
Additional Information
Al Ghurair is a vibrant community where individuals thrive and careers flourish. The work environment embodies respect, support, and open communication, fostering a sense of belonging and connection. Employees become part of the company's shared purpose of 'Enhancing Life', collaborating with colleagues who share passion and commitment to success.