Social Media Specialist - Open for All Nationalities

Role Overview

Social Media Specialist at Ajman University, open to all nationalities. The role manages and maintains the university's social media platforms, creates compelling content, and analyzes performance metrics to enhance brand awareness, engage audiences, and support marketing objectives.

Role Purpose

Execute social media tactics and strategies to enhance the university's brand awareness, engage with the audience, and support marketing objectives through consistent content creation and performance analysis across multiple platforms.

Key Responsibilities

Platform Management

• Manage and maintain the university's social media platforms, including Facebook, X, Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent branding and messaging.
• Monitor social media trends, audience preferences, and competitor activities to identify opportunities and optimize content strategies.

Content Creation

• Create engaging and persuasive content for social media posts, including text, images, videos, and infographics.
• Collaborate with internal stakeholders to gather content and stories for social media posts and campaigns.

Community Engagement

• Respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.

Campaign Execution

• Plan and execute social media advertising campaigns to promote university programs and initiatives.
• Build and maintain a network of social media influencers aligned with the university's branding and marketing objectives.

Performance Analysis

• Monitor and analyze social media performance metrics, such as reach, engagement, and conversions, and provide regular reports.

Professional Development

• Stay updated with the latest social media trends, tools, algorithms, and best practices to continually optimize social media presence.

Qualifications & Experience

• Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations.
• Minimum of three years of experience in managing social media platforms and executing social media tactics.

Skills & Competencies

• In-depth knowledge of social media platforms, including Facebook, X, Instagram, TikTok, LinkedIn, and YouTube.
• Proficient in creating engaging content for social media, including text, images, videos, and infographics.
• Familiarity with social media management tools, analytics platforms, and influencer management platforms.
• Understanding of social media algorithms, trends, and best practices.
• Strong written and verbal communication skills.
• Analytical mindset and ability to interpret social media metrics.
• Creative thinking and ability to generate engaging content ideas.
• Excellent organizational and time management skills.
• Proficiency in English and Arabic.

Additional Information

Work is normally performed in a typical interior work environment. The position may entail work after duty hours, on weekends, holidays, and in emergency situations; employee may be subject to on-call responsibilities.