Social Media Executive (Graphic Design, Video & Photo Graphic, Content Creator)

Role Overview

Social Media Executive (Graphic Design, Video & Photo Graphic, Content Creator) at Al Gahwa Al Arabiya. The ideal candidate will have proven experience in the Food & Beverage industry and be responsible for creating engaging digital content, managing all social media platforms, and strengthening brand presence through high-quality visuals and compelling storytelling.

Company Overview

Al Gahwa Al Arabiya is a dynamic Food & Beverage company operating exciting restaurant and café brands.

Role Purpose

Create and manage high-quality digital content across all social media platforms to strengthen brand presence, drive engagement, and connect with customers through exceptional visual storytelling and strategic marketing campaigns.

Key Responsibilities

Content Creation & Production

• Capture high-quality photos and videos of food, beverages, events, and promotional campaigns.
• Edit videos and photos for social media, advertisements, and marketing campaigns.
• Design creative graphics, promotional materials, menus, banners, and digital assets using industry-standard design software.
• Create engaging short-form videos for Instagram Reels, TikTok, and Snapchat.
• Write engaging captions, hashtags, and promotional copy that reflects the brand voice.

Platform Management & Strategy

• Manage and oversee all social media platforms, including Instagram, Facebook, TikTok, Snapchat, LinkedIn, YouTube, and X (Twitter).
• Plan, create, and publish engaging social media content aligned with the company's marketing strategy.
• Develop content calendars and ensure consistent posting across all platforms.
• Monitor social media trends and create innovative content to increase engagement and brand awareness.
• Stay up to date with the latest digital marketing trends, social media tools, and content creation techniques.

Analytics & Reporting

• Track social media performance, analyze insights, and prepare monthly performance reports with recommendations.
• Demonstrate strong understanding of social media algorithms, analytics, and paid advertising campaigns.

Stakeholder Engagement & Coordination

• Engage with followers by responding to comments, messages, and customer inquiries in a timely and professional manner.
• Coordinate with the marketing and operations teams to promote new menu launches, seasonal campaigns, and special events.

Qualifications & Experience

• Bachelor's degree or Diploma in Marketing, Media, Graphic Design, Communications, or a related field.
• Minimum 3–5 years of experience managing social media for a Food & Beverage brand.
• Strong photography and videography skills with an eye for food presentation and storytelling.
• Food styling and product photography experience preferred.

Skills & Competencies

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, or similar design and video editing software.
• Excellent graphic design and visual communication skills.
• Motion graphics and animation skills preferred.
• Knowledge of Meta Business Suite, Google Analytics, and social media scheduling tools preferred.
• Excellent English communication skills; Arabic is an advantage.
• Creative mindset with strong attention to detail.
• Ability to work under tight deadlines.
• Experience managing influencer collaborations and social media campaigns preferred.

Additional Information

• Immediate joiner preferred.
• Competitive salary package.
• Career growth opportunities within a dynamic Food & Beverage company.
• Creative and collaborative work environment.