Job description
Role Overview
Social Media Assistant & Content Creator at Banana Island Resort Doha By Anantara, located in Doha, Qatar.
Company Overview
Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, founded in 2001 in Thailand. The brand embodies an intrinsic sense of authentic hospitality, inspired by the Sanskrit word meaning "without end," which represents freedom, movement, and harmony. Anantara operates across captivating locales worldwide, including pristine beaches, private islands, ancient sites, and vibrant metropolises.
Role Purpose
Ensure all social media content and strategy for the hotel and food & beverage accounts are handled efficiently, maintaining high ethical standards and competitive advantage while building pride and confidence in the quality of products and services delivered to customers and clients.
Key Responsibilities
Content Creation & Planning
- Create engaging and impactful content for the hotel's social media channels.
- Work collaboratively with photographers, videographers, and creatives to produce content.
- Write and edit social media posts for consistent quality and messaging.
- Manage a high volume of daily social media posts across all platforms.
- Develop social media content plans consistent with the company's brand identity.
Strategy & Campaign Management
- Manage an effective social media strategy to support overall business objectives for the property.
- Develop and implement the social media calendar for hotel and food & beverage accounts in line with key messages, promotions, and marketing strategies.
- Plan and execute short and long-term campaign goals, set target KPIs, and manage accordingly.
- Suggest initiatives for social media campaigns and activations to increase brand engagement and revenue.
- Suggest recommendations to adjust social media strategies for optimal results.
- Evaluate and effectively communicate social media performance to Hotel Management.
Engagement & Community Management
- Communicate with social media followers, including responding to queries in a timely manner.
- Improve customer engagement through strategic content and interaction.
- Promote social media campaigns to drive reach and participation.
Brand Alignment & Compliance
- Ensure all content and social media strategies are aligned with brand guidelines.
- Conduct social media audits and suggest proactive improvements on social media channels.
Collaboration & Partnerships
- Explore various promotional opportunities including influencer collaborations, marketing collaborations, and brand activations.
- Liaise with operational departments in communicating and managing all food & beverage, rooms, and spa related packages and promotions.
Industry Awareness
- Stay up to date on best practices and emerging trends in social media.
Additional Information
- Full details are available on the employer's original posting.