Senior Product Manager Oncology, Gulf

Role Overview

Senior Product Manager Oncology, Gulf at Johnson & Johnson, located in Dubai, United Arab Emirates.

Company Overview

Johnson & Johnson is a healthcare innovation company with strength in Innovative Medicine and MedTech, uniquely positioned to innovate across the full spectrum of healthcare solutions. The Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures, developing the medicines of tomorrow and pioneering the path from lab to life while championing patients.

Role Purpose

The Product Manager is accountable for leading the achievement of the Portfolio's business results in the Gulf by developing and implementing portfolio strategy in exceptional manner. They will work in close collaboration with EMEA, ensuring optimal alignment between EMEA, GCC and country strategies, and will lead and shape the development and execution of successful launch strategies for new brands, indications, and potential pipeline products.

Key Responsibilities

Strategy & Portfolio Management

• Lead portfolio management through analysis and cross-functional working.
• Develop and implement the portfolio strategy in an exceptional manner.
• Shape and lead the development and execution of successful launch strategies for new brands, indications, and potential pipeline products.
• Lead and manage, where possible, the shaping of business cases and know where to access required inputs.
• Lead the team to explore regulatory challenges with innovative thinking.
• Use external examples beyond healthcare to inspire different ways of solving problems and encourage agencies to experiment to maximize competitiveness of ideas generated.

Market Intelligence & Customer Insights

• Proactively track developments in the world of healthcare and be familiar with sources used to track external activity, competitors, third-party data, and trends including social listening in creative ways.
• Understand the importance of customer empathy, utilizing informal and formal sources to get closer to customers through applying creative and design thinking methods.
• Proactively seek out sources of data on target audiences, medical marketing, therapeutic areas, competition, and healthcare landscape on a regular basis to develop compelling insights.
• Analyze and interpret data from a range of sources, for example macro, regulatory, cultural, medical, and technological trends.
• Understand in depth the scenario analysis and know how to interpret key data and identify possible actions for the future proactively.
• Help guide the mapping of the customer journey, the deep understanding of pain points and customer needs on and off-line at each step.

Value Proposition & Positioning

• Describe in depth what a customer journey is, the stakeholders involved, and why it is important to the business and connect this to strategy.
• Develop value propositions, why they provide competitive advantage, and recognize they are developed through in-depth understanding of the customer's desired experience.
• Support and lead the team, providing information as briefed to help validate and assess the commercial impact of value propositions.
• Understand in depth at all times the cost-effectiveness and the key drivers of value for stakeholders and lead in building a compelling argument to support Janssen value propositions.
• Draft brand's benefits and positioning, and how it dictates the marketing strategy, decisions, plans, and supporting materials based on deep understanding of internal and external insights.
• Understand in depth the importance of making choices in identifying the key messages for external audiences.

Research & Learning

• Shape the informal and formal research and know what a good research brief and briefing looks like while leading the team to ask the right questions.
• Network with peers and externally to understand best practices and lessons learned within the organization and in the market.
• Know and can teach others on the tools being used to track and report the brand's equity as well as business results and apply the results of analysis to shape priorities.

Marketing Execution & Planning

• Develop, execute, and evaluate the marketing plans and support it, leading certain initiatives and making informed choices at key milestones in an exceptional manner.
• Support the cross-functional team, as briefed, in the launch planning process to bring launches to life effectively and efficiently.
• Identify and socialize key performance indicators to measure the success of a given initiative.
• Participate in agency briefings and feedback sessions while helping others on this.
• Build collaborative external partnerships that will deliver brand strategies and increase competitive advantage and take this to next level.
• Manage brand spend and resources and ensure optimal utilization of allocated budget.

Leadership & Influence

• Coach and mentor the product specialists on key tasks and share best practices across the organization.
• Be accountable for achieving key business metrics (Market share, Patient share, Business Plan target, etc.) with core value team collaboration influenced by exceptional leadership without authority.
• Develop messaging that is relevant and engaging for audience when delivering internal presentations in a storytelling approach and can coach others on this.
• Collaborate and lead with the people who work with and be able to bring individual goals together to develop a shared vision of success.
• Teach others about how the organization works and how decisions get made to increase influence.

Qualifications & Experience

• Bachelor's degree.
• Minimum 4 years of experience, preferably within marketing.
• Proven Product or Brand Management experience.
• Experience in Oncology is an advantage.
• Fluency in English language is required.

Skills & Competencies

• Brand Marketing
• Brand Positioning Strategy
• Collaboration
• Communication
• Consulting
• Customer Centricity
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Execution Focus
• Financial Analysis
• Presentation Development
• Problem Solving
• Product Improvements
• Product Management
• Product Strategies
• Strategic Thinking
• Strong in building bridges and alliances across functional and regional boundaries in order to deliver value.

Additional Information

• Job Function: Marketing
• Job Sub Function: Product Management
• Job Category: Professional
• Employment Type: Onsite
• Location: Dubai, United Arab Emirates