Senior Manager - Signage and Wayfinding

Role Overview

Senior Manager - Signage and Wayfinding at Qiddiya Investment Company, based on a large-scale entertainment, sports, culture, and leisure destination project.

Company Overview

Qiddiya Investment Company is shaping large-scale entertainment, sports, culture, and leisure destinations through the broader Qiddiya ecosystem. The company defines ambitious, integrated environments where design quality, functionality, and user experience come together at scale.

Role Purpose

Lead signage and wayfinding efforts across complex planning and delivery programs to create clear, cohesive navigation experiences that support broader city-making objectives. Work across internal teams and external partners to guide design intent through multiple project phases and into successful delivery.

Key Responsibilities

Strategy & Design Oversight

• Oversee and review signage and wayfinding strategies and design packages across all masterplanning phases, from pre-concept through detailed masterplanning.
• Drive the progression of signage typologies from pre-concept and concept through schematic and detailed design into IFT, IFC, and delivery stages.

Stakeholder Coordination

• Coordinate with internal subject matter experts, business units, and external stakeholders to align signage concepts with broader city objectives.
• Manage and coordinate consultants, contractors, and multidisciplinary stakeholder teams.

Production & Quality Management

• Review signage BOQs, message schedules, and location plans in coordination with related public realm disciplines.
• Manage production review activities, including samples and mockups, assessing materiality, fabrication typologies, and cost considerations.
• Oversee signage and wayfinding contractors through delivery to ensure QA/QC, HSE compliance, site coordination, and adherence to installation schedules and program deadlines.

Handover & Documentation

• Ensure as-built documentation and O&M procedures are completed to support smooth handover and ongoing maintenance of signage elements.

Qualifications & Experience

• Bachelor's degree in architecture, graphic design, urban planning, or a related field.
• 10+ years of experience leading signage, wayfinding, or environmental graphics on complex developments.
• Strong experience across masterplanning, schematic design, IFC, and delivery stages.
• Knowledge of signage BOQs and message schedules.
• Knowledge of signage fabrication methods is a plus.
• Experience with installation QA/QC for signage delivery is a plus.

Skills & Competencies

• Proven ability to coordinate consultants, contractors, and multidisciplinary stakeholder teams.