Senior Manager- Creative

Role Overview

Senior Manager, Creative at Majid Al Futtaim, located at the Holding Corporate Communications level. This role owns creative direction, brand expression, and creative quality across all Corporate Communications outputs.

Company Overview

Majid Al Futtaim is a regional market leader with a 27-year reputation built on creating great moments, spreading happiness, and building memorable experiences. The organization employs more than 45,000 diverse and talented colleagues guided by a shared Leadership Model, operating in a friendly, positive environment.

Role Purpose

Own creative direction and brand expression across Corporate Communications, ensuring every campaign, asset, event, leadership communication, social format, and multimedia deliverable is distinctive, consistent, audience-relevant, and aligned to Majid Al Futtaim's brand identity and reputation objectives. Enable faster, more modern, AI-assisted creative production while maintaining governance and quality.

Key Responsibilities

Creative Strategy and Direction

• Define and lead the creative vision for campaigns, brand assets, content, events, and digital communications.
• Convert communication strategies into compelling campaigns, visual identities, storytelling frameworks, and design systems.
• Develop and maintain creative standards, design toolkits, and reusable assets to ensure consistency across all corporate communications.

Quality and Governance

• Ensure high-quality, consistent, accessible, and brand-aligned creative output across internal and external partners.
• Implement expertise in creative quality governance, ensuring consistency, brand alignment, and high-quality output across channels.

Collaboration and Stakeholder Management

• Collaborate with Brand, Communications, Social, Events, and Leadership teams to address diverse creative needs.
• Manage and oversee agencies, freelancers, and external creative partners.

AI and Process Optimization

• Implement AI-powered creative processes to improve ideation, design, production efficiency, and scalability while maintaining governance.
• Leverage campaign insights, performance metrics, and stakeholder feedback to continuously enhance creative effectiveness.

Qualifications & Experience

• Bachelor's degree in Design, Marketing, Visual Communication, Creative Direction, or a related field.
• 8–10 years of experience in creative leadership and managing end-to-end creative functions.
• Strong background in brand design, visual identity development, and creative strategy.
• Proven experience in campaign development, digital creative execution, and multimedia production.
• Demonstrated ability to manage and oversee agencies, freelancers, and external creative partners.