Senior Golf Professional

Role Overview

Senior Golf Professional at Viya, the UAE's leading golf and hospitality management group, based at one of its championship golf courses. Reports to the Director of Golf within the Academy Department.

Company Overview

Viya is the UAE's leading golf and hospitality management group operating a portfolio of championship golf courses, award-winning restaurants, premium leisure and recreation facilities, innovative entertainment concepts, and digital platforms. The group operates Emirates Golf Club, Dubai Creek Golf & Yacht Club, Jumeirah Golf Estates, Yas Links Abu Dhabi, Saadiyat Beach Golf Club, Yas Acres Golf & Country Club, Topgolf Dubai, Tiger Strikes, Viya Fit, and Viya Padel. As part of wasl Hospitality & Leisure, Viya is recognised as a guardian of golfing heritage and a leader in modern hospitality. Operations are underpinned by the Viya App, a loyalty-driven platform that integrates bookings, rewards, and spendable benefits across the portfolio. The organisation is dedicated to innovation, sustainability, and excellence, connecting communities to extraordinary experiences.

Role Purpose

The Senior Golf Professional delivers world-class golf coaching and academy services while supporting the Head Academy Professional in overall operation and development of the Golf Academy. The role ensures exceptional member and guest experiences through high-quality instruction, academy programme management, retail support, and operational excellence, while acting as a role model within the Academy and contributing to the club's strategic and commercial objectives.

Key Responsibilities

Golf Coaching & Academy Services

• Deliver individual and group coaching sessions to members, guests, juniors, ladies, and corporate clients.
• Develop personalized coaching programmes tailored to individual player goals and abilities.
• Utilize modern coaching technologies, video analysis, and performance tracking systems.
• Lead and support junior development programmes, ladies' academies, beginner programmes, and elite player pathways.
• Conduct golf clinics, coaching camps, and special academy events.
• Promote participation in academy programmes and coaching services.

Academy Operations

• Support the Head Academy Professional in daily operation and management of the Golf Academy.
• Assist in developing coaching schedules, lesson programmes, and academy initiatives.
• Ensure academy facilities, equipment, and teaching areas are maintained to the highest standards.
• Assist with budgeting, planning, and achieving academy revenue targets.
• Monitor coaching performance and contribute to continuous programme improvement.

Member & Guest Experience

• Deliver exceptional customer service at all times.
• Build strong relationships with members and guests.
• Support member engagement and retention through coaching programmes and golf events.
• Promote the club as a premier golfing destination.

Golf Operations Support

• Assist Golf Operations, Pro Shop, Membership Services, and Outside Operations teams when required.
• Support club competitions, golf events, and tournaments.
• Assist in the delivery of club initiatives and promotional activities.
• Provide leadership and support to junior golf professionals and golf operations colleagues.

Retail & Revenue Generation

• Promote and support retail sales within the Pro Shop.
• Upsell coaching programmes, academy services, memberships, and club products.
• Assist with inventory management and product selection relevant to coaching and academy operations.
• Contribute to achieving academy and retail revenue objectives.

Governance & Compliance

• Demonstrate and promote Dubai Golf's Mission, Vision, and Values.
• Consistently apply the 4 Service Steps when serving internal and external customers.
• Maintain the highest standards of professionalism and customer service.
• Read, understand, and comply with all applicable Information Security Policies and Procedures.
• Cooperate with Internal and External Audit teams when required.
• Attend Information Security Awareness training sessions.
• Report any actual or suspected Information Security incidents immediately to the IT Service Desk.

Additional Duties

• Participate in club committees, projects, and colleague engagement initiatives.
• Support environmental, sports, food, and social committees as required.
• Act as a Fire Marshal, First Aider, or other designated safety representative when trained.
• Contribute to the continuous improvement of club operations and member services.

Qualifications & Experience

Essential

• Fully qualified PGA Professional and member of a recognised PGA organisation.
• Minimum 5 years' experience as a Golf Professional within a golf club, academy, or resort environment.
• Proven experience delivering coaching programmes across all player levels.

Desirable

• TrackMan, Foresight, or equivalent coaching technology certification.
• Junior coaching certification.
• Tournament operations experience.
• Experience within a luxury golf club or resort environment.

Skills & Competencies

• Excellent communication and presentation skills.
• Strong customer service orientation.
• Good understanding of golf operations and academy management.
• Strong leadership and mentoring abilities.
• Commercial awareness and revenue-generation mindset.
• Excellent interpersonal and relationship-building skills.
• Professional appearance and presentation.
• Strong organisational and planning skills.
• Team player with a positive attitude.
• Proficiency in Microsoft Office applications and golf management systems.