Sales Manager - Specialty Coffee

Role Overview

Sales Manager – Specialty Coffee at Burjline Builders, located in Riyadh, Saudi Arabia. This is a full-time position.

Role Purpose

Drive revenue growth and business expansion by developing and executing sales strategies, acquiring new B2B clients across the Saudi market, and managing the complete sales cycle from lead generation through account management within the specialty coffee and F&B sector.

Key Responsibilities

Sales Strategy & Growth

• Develop and execute sales strategies to achieve revenue and business growth targets.
• Maintain a strong sales pipeline and provide regular sales forecasts and reports.
• Identify market trends, customer needs, and competitor activities.

Business Development & Client Acquisition

• Identify and acquire new B2B clients and business opportunities across the Saudi market.
• Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.
• Manage the complete sales cycle from lead generation to negotiation, closing, and account management.
• Prepare proposals, quotations, presentations, and commercial agreements.

Account Management & Relationship Building

• Build and maintain strong relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.
• Strengthen relationships with existing clients and identify opportunities for upselling and business expansion.

Internal Coordination & Representation

• Coordinate with Operations, Marketing, and other internal teams to ensure smooth service delivery.
• Represent the company at exhibitions, networking events, industry meetings, and business functions.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Hospitality, or a related field.
• 5–8 years of sales experience within the F&B industry in Saudi Arabia.
• Strong preference for candidates with experience in specialty coffee, cafés, restaurants, or F&B brands.
• Established network and strong connections within the Saudi F&B market.
• Proven track record in B2B sales, business development, and achieving sales targets.
• Strong understanding of the Saudi F&B market and customer landscape.

Skills & Competencies

• F&B Sales & Business Development.
• B2B & Corporate Sales.
• Specialty Coffee and Café Industry knowledge.
• Saudi Market Network.
• Client Relationship Management.
• New Business Acquisition.
• Negotiation & Closing.
• Key Account Management.
• Sales Strategy & Target Achievement.
• Market Development.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong commercial and business development mindset.
• Proficiency in Microsoft Office and CRM systems.
• Fluent English required; Arabic is an advantage.

Additional Information

• Valid Saudi driving license is preferred.