Sales Consultant

Role Overview

Sales Consultant at AWR Group. The Retail Sales Consultant is responsible for meeting sales targets, converting leads into showroom visits, conducting test drives, and appraising trade-ins while ensuring high customer satisfaction throughout the sales process.

Company Overview

AW Rostamani Group is a leading multi-sector family business in the Middle East with a legacy of over seven decades. The Group operates across automotive, real estate, retail, lighting solutions, travel, logistics, agritech and sustainable packaging. It serves over 155,000 customers and 24,000 businesses annually, supported by a diverse team of more than 3,000 employees. Guided by its purpose to enrich lives across generations, the Group is dedicated to building purposeful businesses that meaningfully impact people, industries and the planet through innovation, sustainability, and progress.

Role Purpose

The Sales Consultant drives revenue by achieving monthly vehicle sales targets, converting leads into showroom visits, conducting test drives, and appraising trade-ins. The role requires meeting KPIs, maintaining strong product knowledge, generating outdoor sales opportunities, and ensuring high customer satisfaction throughout the purchasing journey.

Key Responsibilities

Sales Performance

• Achieve the assigned monthly sales target for vehicle units as the primary responsibility of the role.
• Meet sales targets related to RME accessories per unit.
• Achieve quarterly non-financial KPIs as set by management.

Sales Process

• Generate a sufficient number of outdoor appointments with prospective customers monthly, utilizing telephone, web, CRM, and social media platforms to generate leads.
• Effectively convert phone and digital leads from social media into showroom walk-ins, increasing the potential for sales conversion.
• Contact all leads from the GCRM call centre and digital sources promptly—within 2 hours for web leads and within 4 hours for CRM leads.
• Offer and conduct vehicle test drives to customers, highlighting key performance and driving features to enhance the buying experience.
• Provide trade-in appraisals to customers interested in exchanging their current vehicles.
• Proactively request second facing from the sales manager by providing detailed information on the customer and their vehicle requirements.

Customer Satisfaction

• Ensure high customer satisfaction by consistently delivering a complete and seamless sales process throughout the entire vehicle purchase journey.
• Adhere strictly to customer handling standards during all customer interactions, including walk-ins, telephone calls, and emails, as assessed through mystery shopping evaluations.

Product Knowledge

• Demonstrate comprehensive knowledge of all products, including features, advantages, benefits, new vehicle technologies, and unique selling points through quarterly product knowledge testing.

Qualifications & Experience

• Diploma or equivalent in a related field.
• 2–3 years of sales experience in the automobile or related industry.

Skills & Competencies

• Proficiency in MS Office and computer literacy.
• Fair knowledge and utilization of social media platforms including Facebook, LinkedIn, Twitter and Instagram.
• Proficient in English.
• Arabic is a plus.