Sales Consultant

Role Overview

Sales Consultant at AWR Group. The role is based in the automotive sales department, focused on driving electric vehicle sales through expert product knowledge and high-quality customer engagement.

Company Overview

AW Rostamani Group is a leading multi-sector family business in the Middle East with a legacy of over seven decades. The Group operates across automotive, real estate, retail, lighting solutions, travel, logistics, agritech and sustainable packaging. It serves over 155,000 customers and 24,000 businesses annually, supported by a diverse team of more than 3,000 employees. The Group is dedicated to building purposeful businesses that meaningfully impact people, industries and the planet, championing innovation, sustainability, and progress.

Role Purpose

To drive electric vehicle sales by understanding customer needs, providing expert product knowledge, and delivering a high-quality showroom experience. The Sales Consultant converts leads into sales, promotes EV features and benefits, and supports the growth of the EV brand through excellent customer engagement and satisfaction.

Key Responsibilities

Sales Execution

• Actively sell vehicles, accessories, and associated warranty, finance and insurance products to meet departmental targets.
• Close maximum opportunities while maintaining and increasing the existing customer base.
• Achieve sales targets on monthly, quarterly, and annual basis while maximizing profit gained from each transaction.
• Assist customers with finance and insurance products as per customer requirements.
• Assist customers in making the correct choice of vehicle and build loyalty by providing a personalized and tailored sales experience to each customer.

Sales Process

• Follow all steps of the sales process: prospecting, meeting and greeting, consultation, presentation, demonstration, negotiation, gaining commitment, closure and delivery, and post-sales follow-up.
• Schedule follow-up, delivery and new customer acquisition utilizing strong time management.
• Follow-up with customers on a timely basis.

Customer Service & Satisfaction

• Meet customer expectations and achieve Sales Satisfaction Index (SSI) targets by providing excellent customer service.
• Build, grow and maintain good relationships with customers.
• Ensure smooth, clean and defect-free delivery of sold vehicles as promised to customers.

Compliance & Documentation

• Ensure that documentation is as per company policy.
• Ensure accurate collection and submission of customer details.
• Meet the SSI commitment set by management.

Reporting & Collaboration

• Report daily activities to the Sales Supervisor/Manager.
• Liaise closely with other departments to complete the sales process.
• Participate in sales meetings.
• Perform other related tasks as required.

Qualifications & Experience

• Bachelor's degree, Diploma, or equivalent in a related field.
• 2–3 years of sales experience in the automobile or related industry.
• Preferred experience in electric vehicle (EV) sales.

Skills & Competencies

• Computer proficiency.
• Strong communication skills.
• English language proficiency.