Sales Consultant

Role Overview

Sales Consultant at Retal. This role involves finding potential customers for the company's products, meeting with clients at the company office or client locations, and may be assigned a specific region in which to travel.

Role Purpose

To identify and engage potential customers, explain product features and benefits, build long-term client relationships, and drive sales growth through direct consultation and relationship management. Sales consultants provide training on product use when needed and work toward progressing into managerial roles after several years in the field.

Key Responsibilities

Customer Engagement & Consultation

• Communicate with customers in person, by phone, and by email to understand their needs.
• Recommend and select products for customers based on their individual needs.
• Describe products and explain their benefits and uses to potential customers.
• Conduct presentations to demonstrate to potential clients the benefits of the company's products.
• Use data to help customers understand how products can help them achieve their goals.
• Provide training in how to use the product when required.

Sales Development & Pipeline

• Find potential customers through networking, cold calling, and industry research to increase sales.
• Make sales appointments with clients.
• Research sales statistics and establish sales potential with new businesses in the target area.
• Develop leads and research potential clients.
• Discover target markets and advantages of other companies.

Relationship Management

• Establish and nurture relationships with past customers and potential customers to facilitate sales.
• Establish and maintain healthy, long-term relationships with clients to generate repeat business and referrals.
• Follow up with any clients to ensure that they are satisfied.
• Respond to the new and current client base regarding complaints and service enquiries.

Product & Market Knowledge

• Maintain a working knowledge of the company's various products and services.
• Demonstrate advanced sales knowledge.
• Determine new ways to make products appealing by observing the environment and current trends.
• Always look for new ways to make products attractive to customers.

Strategy & Collaboration

• Work with the marketing department to develop new sales strategies.
• Work with the marketing team to ensure collaboration.
• Willingness to adapt and implement new marketing strategies and sales methods.

Administration

• Complete administrative tasks, such as processing and recording sales, as needed.

Qualifications & Experience

• Bachelor degree in Business Administration or Marketing.
• Minimum 2 years of experience in a relevant area of sales.
• Experience in developing leads and researching potential clients.

Skills & Competencies

• Outstanding negotiation skills.
• Excellent communication and interpersonal skills.
• Outstanding organizational skills.
• Excellent business sense and industry expertise.
• Demonstrated and proven sales results.
• Experience setting sales goals.
• Trust-worthy, honest, and loyal at extreme levels.
• Accurate, timely, and self-driven.
• Excellent documentation and MS Office skills.
• Excellent time management and prioritization skills to meet deadlines and close sales in a timely manner.
• Work to strict deadlines.
• Willingness to adapt and implement new marketing strategies and sales methods.