Product Specialist, PureWick – Dammam/Khobar

Role Overview

Product Specialist, PureWick, Bdx (Becton, Dickinson and Company). Location: Dammam/Khobar, Saudi Arabia.

Company Overview

BD is one of the largest global medical technology companies in the world. The company's purpose is Advancing the World of Health™, achieved through design, engineering, manufacturing, and marketing of billions of MedTech products per year.

Role Purpose

The Product Specialist – PureWick is accountable for accelerating adoption, utilization, and commercial growth of the PureWick portfolio across Saudi Arabia. As the clinical and commercial champion for the brand, this role drives market development, stakeholder engagement, clinical practice transformation, and account expansion to establish PureWick as the standard of care for non-invasive urinary management.

Key Responsibilities

Market Development & Growth

• Increase assigned portfolio share and achieve area annual budget in assigned accounts.
• Create new sales opportunities in all healthcare organizations across different sectors in the assigned territory through direct orders and tenders.
• Develop and execute strategic territory and account plans to maximize market penetration and product utilization.

Stakeholder Engagement & Account Management

• Lead account boarding, stakeholder mapping, and customer engagement strategies.
• Manage relationships with clinical and non-clinical stakeholders in strategic accounts.
• Identify key opinion leaders with respected influence within the incontinence community.
• Engage with hospital stakeholders, particularly nursing and clinical teams.

Operations & Logistics

• Monitor inventory levels and ensure hospitals are aware of product availability through sales team communication.
• Assist in clarifying any time-sensitive disrupted issues that might affect the delivery process in the assigned area.
• Understand and develop all sales channels with fast response to customer requests and market demand.

Market Intelligence & Planning

• Perform market mapping and customer segmentation.
• Identify lists of all key opinion leaders with respect within the incontinence community.

Compliance & Promotion

• Ensure appropriate level of promotion and product awareness is delivered to the right healthcare providers in a compliant and ethical way.
• Ensure that BD's professional and ethical standards are followed.

Qualifications & Experience

• Bachelor's degree in nursing (preferred), medical sciences, pharmacy, biomedical engineering, or a related healthcare field.
• Minimum 2 years of experience in a hospital/healthcare environment, medical devices, healthcare, or clinical sales.
• Experience engaging with hospital stakeholders, particularly nursing and clinical teams.
• Experience in Urgent Care Centers, Critical Care, Women's Health, or hospital-based solutions is preferred.

Skills & Competencies

• Strong presentation, influencing, and stakeholder management skills.
• Proven track record of driving product adoption and clinical practice change.

Additional Information

• Primary work location: SAU Riyadh – Centria Office Building.
• BD is an Equal Opportunity Employer and evaluates applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.