PRODUCT SENIOR SPECIALIST

Role Overview

Product Senior Specialist at Napco National. This position is for Saudi Nationals only.

Role Purpose

Assist the Senior Manager in brand development and brand building plans through market research, product evaluation, competitive analysis, and cross-functional coordination to sustain and improve brand profile and architecture.

Key Responsibilities

Market Research & Insights

• Coordinate market research projects to develop new insights in order to sustain or improve the development and continuance of brand profile and architecture.

Product Evaluation & Testing

• Initiate competitive product testing including lab analysis and in-use or panel tests to evaluate product performance.
• Define gaps and opportunities through testing activities.
• Devise suggested action plans to ensure products are on target consistent with brand positioning on a monthly basis with a reporting system.
• Follow up with the category team to ensure all CCF are issued.
• Set a monthly meeting with the brand manager to assess and evaluate product quality.

Brand Marketing & Promotion

• Propose new and innovative promotional tools, online initiatives, marketing events, and PR plans to build strong consumer relationships.
• Achieve brand growth objectives within allocated budget.
• Coordinate approved packaging graphics projects with creative teams and suppliers.
• Meet set timelines for product launches and promotional mechanics requirements.

Market Analysis & Reporting

• Analyze retail audit reports including AC Nielsen and EPOS data to monitor brand market share.
• Track competitive moves and changes.
• Propose corrective actions to meet growth objectives.
• Execute and present monthly closing reports with brand performance and project updates.

Digital & Social Media

• Manage social media communication and editorial campaigns on all platforms.
• Collaborate with the digital marketing team using a yearly set calendar.

Qualifications & Experience

• Minimum bachelor's degree in business administration; MBA is a plus.
• Minimum 2–3 years of experience in FMCG.
• In-depth knowledge of marketing and sales operations and processes.
• Knowledge in a similar role required.
• Business graduate, preferably with marketing background (marketing degree or marketing work experience).

Skills & Competencies

• Excellent written and verbal communication skills.
• Strong presentation and interpersonal skills.
• Analytical skills.
• High proficiency in Microsoft Office.
• Good communication skills.