Product Manager - User Notification Control

Role Overview

Product Manager - User Notification Control at Bybit, a leading cryptocurrency exchange and digital financial platform.

Company Overview

Established in 2018, Bybit serves over 80 million users across more than 200 countries and regions. The company delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3. Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, powered by world-class technology and a user-first mindset.

Role Purpose

Own the product strategy, roadmap, and continuous iteration of the company-wide user engagement platform covering Push Notifications, In-App Messaging, Email, and SMS. Drive the implementation of governance mechanisms, AI-powered personalization, and cross-channel collaboration to optimize user communication at scale.

Key Responsibilities

Strategy & Roadmap

• Own the product strategy, roadmap, and continuous iteration of the company-wide user engagement platform, covering channels including Push Notifications, In-App Messaging, Email, and SMS.
• Lead the core product direction of the engagement platform, including unified data dashboards, event-triggered messaging engines, journey orchestration, and cross-channel frequency control.
• Drive the implementation of AI-powered personalization capabilities, including optimal send-time prediction, personalized content generation, and intelligent user segmentation.

Governance & Operations

• Establish a centralized communication calendar and resource management mechanism to improve visibility across business teams and reduce overlapping, duplicated, or excessive user outreach.
• Design and continuously optimize company-wide user communication governance mechanisms.

User Preferences & Segmentation

• Build user preference and consent management capabilities to enable differentiated communication based on users' region, language, lifecycle stage, behavior, preferences, and consent status.

Measurement & Optimization

• Establish a comprehensive measurement framework for user engagement effectiveness and use data insights to drive continuous product optimization.

Cross-Functional Collaboration

• Coordinate cross-functional resources across Operations, Engineering, Data, Compliance, and other stakeholders to enable effective cross-channel collaboration and execution.

Qualifications & Experience

• 5+ years of Product Management experience, preferably with platform products, CRM, notification platforms, growth platforms, or user engagement products.
• Experience with data products involving cross-channel attribution, user segmentation, and A/B testing.
• Experience with large-scale platform governance, workflow management, permission systems, approval mechanisms, prioritization frameworks, or rules engines.
• Familiarity with user lifecycle management, segmentation, personalization, experimentation frameworks, consent management, and engagement analytics is highly preferred.
• Experience in internet platforms, fintech, crypto, e-commerce, social platforms, or other large-scale consumer-facing businesses is preferred.

Skills & Competencies

• Strong understanding of major user communication channels and related product mechanisms, including Push Notifications, Email, SMS, and In-App Messaging.
• Strong platform product mindset, with the ability to abstract diverse business requirements into standardized, scalable, and reusable product capabilities.
• Strong analytical and structured problem-solving skills, with the ability to identify user engagement issues through data and translate insights into product improvements.
• Strong cross-functional collaboration and stakeholder management skills, with experience working across Product, Marketing, Growth, Operations, Engineering, Data, and Compliance teams.

Additional Information

• Study Growth Fund: Support for professional development and continuous learning.
• Internal Events: Participation in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Work as part of a diverse, international team with colleagues from around the world.
• Career Advancement: Access to opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Internal job opportunities to help build your long-term career path.