Performance Marketing Specialist / Media Buyer - Dubai Real Estate (Remote)

Role Overview

Performance Marketing Specialist / Media Buyer for MIRA Construction, Dubai real estate sector, remote freelance position.

Role Purpose

Plan, execute, optimize, and scale paid advertising campaigns to generate high-quality buyer and investor leads for Dubai off-plan real estate projects across international markets. Work independently while collaborating closely with sales and creative teams in a data-driven environment.

Key Responsibilities

Campaign Planning & Execution

• Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms.
• Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa.
• Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.

Lead Generation & Quality

• Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.
• Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.

Performance Optimization

• Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS).
• Manage advertising budgets and improve lead quality while maintaining target CPL.

Tracking & Analytics

• Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.
• Interpret campaign data and make data-driven decisions.

Collaboration & Creative Development

• Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.

Qualifications & Experience

• 3–4+ years of experience in Performance Marketing or Media Buying.
• Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects.
• Demonstrated success in generating qualified international real estate leads.

Skills & Competencies

• Expert proficiency in Meta Ads Manager, Google Ads, YouTube Ads, and Snapchat Ads.
• Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Excellent communication skills in English.
• Self-motivated, proactive, and organized.
• Ability to work independently in a remote environment.

Additional Information

• Fully remote work environment.
• Freelance position.
• Competitive salary.
• Opportunity for long-term collaboration and career growth.