Performance Manager

Role Overview

Performance Manager at Emrb. This role is responsible for developing, implementing, and optimizing performance-driven content marketing strategies across various digital channels to achieve business objectives by driving traffic, increasing conversions, and maximizing return on investment (ROI).

Role Purpose

Develop and execute performance marketing strategies while managing the ad stack from CRM to marketing automation tools. Play a crucial role in achieving business objectives through data-driven decision-making, campaign optimization, and seamless integration of multiple digital platforms and audience measurement systems.

Key Responsibilities

Performance Marketing Strategy & Execution

• Develop and execute performance marketing strategies across multiple digital channels, including Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, and programmatic advertising.
• Manage and optimize paid search, social media, display, and retargeting campaigns to achieve key performance metrics such as ROI, CPA, CPL, and CAC.

Marketing Automation & Audience Management

• Integrate multiple push and measurement audience-related platforms, including email marketing systems, GTM, and analytics platforms, to ensure seamless communication and data sharing across the tech stack.
• Utilize data to create detailed audience segments based on behaviors, demographics, and other criteria.
• Implement and manage marketing automation tools to deliver personalized content, campaigns, and messages to different audience segments.
• Automate workflows to ensure that the right audience receives the right message at the right time through the right channels.

Analytics, Reporting & Insights

• Work closely with web development and business analytics teams to ensure accurate website measurement, data collection, and reporting.
• Develop and maintain reports and dashboards to communicate performance metrics, insights, and recommendations to stakeholders.

Collaboration & Creative Optimization

• Collaborate with the content team to design and test ad creatives and landing pages for maximum impact and engagement.

Qualifications & Experience

• Bachelor's degree in marketing, business, or a related field.
• 5+ years of experience in performance marketing, ad tech, or a similar role.
• Proven track record of managing successful digital marketing campaigns with a focus on ROI and growth.

Skills & Competencies

• Strong understanding of digital marketing channels, including PPC, social media advertising, display, and retargeting.
• Proficiency in analytics tools such as Google Analytics, Google Ads, and Facebook Ads Manager.
• Proven track record of working with CRMs, DSP, and tools such as GTM.
• Excellent analytical skills and the ability to interpret data to make data-driven decisions.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of SEO and content marketing strategies is a plus.
• Media experience is a plus.
• Arabic fluency is preferred.
• Experience building dashboards through Looker Studio or any other BI tool is preferred.
• Experience building data pipelines for reporting purposes is preferred.