Multichannel Marketing Manager

Role Overview

Multichannel Marketing Manager at Sucafina, based internally for Kanz.

Role Purpose

Drive brand growth through planning, executing, and optimizing marketing campaigns across channels to increase leads, conversions, and revenue.

Key Responsibilities

Campaign Optimization

• Increase qualified leads through optimized campaigns.
• Improve conversion rates via landing page testing.
• Reduce CPA through continuous channel optimization.

Brand & Messaging

• Grow brand awareness with consistent messaging.

Reporting & Analytics

• Deliver monthly performance reports and insights.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or related field.
• 1–3 years experience in digital marketing or campaign management.
• Proven ability to manage multi-channel campaigns.
• Experience using analytics to measure and optimize performance.

Skills & Competencies

• Strong copywriting and creative collaboration skills.
• Google Analytics.
• Google Ads or Meta Ads.
• SEO fundamentals.
• Marketing automation (e.g., HubSpot).
• A/B testing tools.
• Strategic thinking.
• Project management.
• Creative problem-solving.
• Data-driven decision making.
• Cross-functional communication.