Job description
Role Overview
Manager, Media at Mindshare (WPP Media), Kingdom of Saudi Arabia. The Media Manager will be the key driver of brand growth and engagement by developing and executing innovative media strategies across diverse channels.
Company Overview
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Mindshare is a leading WPP Media brand that delivers Good Growth for its clients. As "Growth Architects," Mindshare drives growth that benefits all stakeholders β better for people, planet, and business β by using media with intention.
Role Purpose
You will ensure that media plans are aligned with marketing strategies and are optimized to deliver maximum ROI. This role requires a strong understanding of both traditional and digital media, as well as the ability to maintain relationships with media vendors and internal teams.
Key Responsibilities
Strategy & Planning
- Develop and implement comprehensive media strategies across various channels including digital, social, print, and broadcast.
- Plan, execute, and optimize media campaigns across paid, earned, and owned media channels.
- Remain up to date with market trends and understand the market and customer demographics.
Budget & ROI Management
- Allocate and manage media budgets to maximize return on investment (ROI) while staying within the marketing budget.
- Track and analyze performance metrics for media campaigns, providing regular reports and recommendations for improvement.
Collaboration & Creative Development
- Collaborate with content creators, designers, and other team members to develop media content that aligns with the brand's voice and goals.
Stakeholder & Vendor Management
- Build and maintain relationships with media outlets, influencers, and advertising agencies.
- Prove client management experience, handling key stakeholders, presenting, and managing expectations.
Crisis Management
- Assist in managing crisis communication and reputation management via media outlets as needed.
Qualifications & Experience
- Extensive experience working across the full Communications Planning process.
- 3-4 years of experience in planning across Display, Search, Social Campaigns, and offline media.
- Proven track record of developing and executing successful media campaigns.
- Previous QSR or similar category experience ideal.
Skills & Competencies
- Strong communication and interpersonal skills.
- Lead Collectively to inspire transformational Creativity.
- Balance People and Client Experiences by Cultivating Trust.
- Champion Growth and Development to Mobilize the Enterprise.
Additional Information
WPP Media has adopted a hybrid approach, with teams in the office around four days a week. Flexibility may be available upon discussion with the hiring team during the interview process.
Benefits include competitive medical insurance, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. The company is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.