Marketing Specialist

Role Overview

Marketing Specialist at Johnson Controls, based in Dubai. Reports to the Head of MEA Marketing and Communications within the regional marketing team.

Role Purpose

Support and execute lead generation, marketing, branding, and event strategy for Smart Building technologies and solutions across the Middle East and Africa region, balancing strategic planning with operational delivery.

Key Responsibilities

Campaign Development & Execution

• Implement and support marketing campaigns across the MEA region.
• Develop customer communication programs using the Marketing Automation Platform Pardot.
• Leverage Salesforce to generate effective sales leads and enhance measurement of campaign effectiveness.
• Execute lead generation initiatives and support regional events and trade shows.

Digital & Channel Management

• Manage digital tools and social media channels.
• Execute Google AdWords campaigns.
• Enhance website content using the CMS Sitecore tool.
• Support web enhancement initiatives.

Content & Communications

• Develop strong value content including white papers, webinars, videos, and animations to support digital campaigns.
• Create and update documents and creative files including presentations, reports, spreadsheets, Photoshop editing, and HTML.
• Proofread and support sales enablement and communication efforts coordinated by other team members.
• Develop global marketing news updates.

Project & Repository Management

• Manage all marketing projects and inquiries across the Middle East and Africa region.
• Develop the structure, administrate, and update local marketing repositories.
• Support regional event preparation and coordination with business partners.

Strategic Support

• Execute marketing strategy in daily priorities to keep departments functioning and facilitate the duties of marketing managers.
• Support marketing managers with operational duties and regional event coordination.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or equivalent.
• Minimum 3–5 years of experience as a Marketing Specialist or Generalist within a matrix organization in the UAE.
• Hands-on experience executing lead generation and supporting regional events and trade shows.
• Recent or past experience working with different marketing tools.
• Recent or past experience using web enhancement tools.

Skills & Competencies

• Solid proficiency with MS Office Suite and Adobe Photoshop, including presentations, reports, spreadsheets, Photoshop editing, InDesign, and HTML.
• High-level knowledge of MS Office.
• Excellent knowledge of English language, both written and verbal.
• Strong writing, editing, and researching skills.
• High level of customer service ability.
• Ability to multi-task in a fast-paced, deadline-driven environment.
• Strong team spirit and teamwork.
• Passion for branding and creativity.
• Problem-solving ability.
• Flexibility, determination, enthusiasm, and initiative.