Marketing Manager

Role Overview

Marketing Manager at TGP International, based in Saudi Arabia. This role establishes and leads a world-class marketing function for Seven Al Hamra Food Hall, overseeing all marketing activities, planning, strategy development, content creation, implementation, social media management, advertising, reporting and analytics. The role promotes all F&B brands across the Food Hall.

Role Purpose

Report to the Food Hall Operations Manager to develop and execute comprehensive marketing strategy and implementation for Seven Al Hamra Food Hall. Support both corporate-level marketing control and on-site performance, ensuring the Food Hall operates in accordance with the marketing plan, strategy and budget.

Key Responsibilities

Strategy Development

• Develop brand strategy, situational analysis, digital strategy and communications strategy.
• Establish media mix and buying plan aligned with marketing objectives.
• Develop annual brand strategies, marketing calendar, quarterly marketing plans and opening launch plan.
• Work alongside Project Lead/Partner to achieve project objectives.

Planning & Execution

• Plan and execute all marketing activities, including events, activations and partnerships.
• Coordinate media buying activities.
• Oversee pre-opening planning and ongoing management for marketing Seven Al Hamra Food Hall across all F&B brand partners.
• Manage activation strategy including event management for openings and campaign launches.

Content & Brand Management

• Oversee social media strategy, approve content calendar and ensure brand consistency across all channels.
• Manage photography and video shoots and create production briefs.
• Oversee website development and coordinate with developer.
• Serve as brand guardian of all customer touchpoints for any client projects.
• Own overall responsibility for Seven Al Hamra Food Hall brand channels.

Partnerships & Supplier Management

• Liaise and manage third-party suppliers.
• Negotiate and manage influencer relationships.
• Develop and recommend partnerships and collaborations aligned with brand objectives.

Reporting & Analytics

• Track and measure overall marketing efforts.
• Deliver weekly reports and comprehensive monthly reports.

Budget Management

• Establish and manage marketing budget.

Qualifications & Experience

• Bachelor's or Master's degree in Marketing or a related field.
• Minimum 5 years' post-qualification experience.
• Previous marketing hospitality experience.
• Proven experience in digital marketing.
• Experience working on B2C brands.
• Local market knowledge of Saudi Arabia.

Skills & Competencies

• Fluent in Arabic and English.