Job description
Role Overview
Marketing Lead (Payment Business) at Bybit, a leading global cryptocurrency exchange and digital financial platform. This is an individual contributor role.
Company Overview
Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The company delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3. Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, backed by a global team of ambitious builders, problem-solvers, and innovators, with 24/7 multilingual customer service and a strong commitment to innovation.
Role Purpose
Drive growth and adoption of Bybit's payments products across global markets by combining regional and global growth strategy, product marketing, and product amplification. Own key initiatives across the Payment Business Unit, lead go-to-market launches for new products and features, and make existing products easier for customers to discover, understand and use.
Key Responsibilities
Regional & Global Growth
- Own regional or global growth workstreams contributing to Payment Business Unit OKRs, across acquisition, activation, usage and retention.
- Develop and optimize growth mechanisms such as rewards, cashback, referrals, lifecycle programs and promotional propositions, often in partnership with Product and Operations.
- Adapt growth approach to local customer behaviors, payment habits and market context, working closely with regional teams where relevant.
- Drive continuous growth of existing products through scalable initiatives beyond one-off campaigns.
Product Go-to-Market
- Lead go-to-market strategy for new payment products, features and market expansions, from positioning and target audience to channel strategy and execution.
- Translate complex payment capabilities into clear customer propositions, messaging and use cases.
- Coordinate cross-functional launch execution and define the right success metrics.
- Use post-launch performance and customer feedback to improve adoption and inform future go-to-market decisions.
Product Amplification & Customer Understanding
- Make payment products and use cases easier to discover, understand and adopt across owned, earned and paid channels.
- Turn product capabilities, customer insights and market context into relevant marketing narratives and initiatives.
- Orchestrate CRM, social, PR, paid media, partnerships, creators and regional teams, while executing directly when required.
- Contribute to building the visibility, positioning and thought leadership of Bybit Payments over time.
Qualifications & Experience
- 5+ years of experience across Product Marketing, Growth, go-to-market or related roles.
- Strong experience in fintech, payments, banking, crypto or another complex consumer product environment.
- Experience driving acquisition, activation, engagement and retention.
- Experience developing growth mechanisms such as rewards, referrals, lifecycle programs or incentives.
Skills & Competencies
- Strong product and customer judgment, with the ability to translate product capabilities and user needs into effective marketing strategies.
- Strong analytical judgment, with the ability to prioritize based on business impact.
- Ability to simplify complex financial products into compelling and accessible customer propositions.
- Strong cross-functional leadership and stakeholder management skills.
- Ability to operate autonomously across multiple markets and workstreams.
- Clear and concise communication style.
Additional Information
Benefits
- Study Growth Fund: Professional development and continuous learning support.
- Internal Events: Participation in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Part of a diverse, international team working alongside colleagues from around the world.
- Career Advancement: Access to growth and advancement opportunities within a rapidly expanding global company.
- Internal Mobility: Long-term development support with internal job opportunities to help build your career path.