Marketing Executive, Value & Promotions

Role Overview

Marketing Executive, Value & Promotions at Deliveroo, based in Dubai. This is a hybrid role reporting to the Senior Marketing Manager, Value & Promotions for the Middle East.

Company Overview

Deliveroo is now part of DoorDash. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. The company operates a three-sided marketplace connecting customers, partners, and riders, with a shared drive to make things better.

Role Purpose

You will own the day-to-day delivery and performance of promotional and incentive campaigns across the Middle East, working cross-functionally to ensure every offer is targeted, well-timed, and commercially sound. Incentives sit at the centre of how customers experience value on the platform—they influence whether someone tries the app, comes back, or drifts away.

Key Responsibilities

Promotional Calendar Execution

• Own the day-to-day execution of the Middle East promotional calendar, translating the quarterly plan into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back.

Campaign Strategy & Development

• Contribute to the development of strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.
• Design and run local test-and-learn experiments, feeding results back into the broader promotional strategy.

Campaign Set-up & Operations

• Own the set-up of promotions end-to-end—eligibility, caps, dates, and copy—so every offer goes live as briefed and on time.
• Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment.

Performance Tracking & Optimization

• Own campaign-level budget tracking and reporting, flagging when a promotion's ROI or margin impact is off plan.
• Own weekly reporting on in-flight campaign performance and post-campaign analysis, identifying what worked, what didn't, and what's worth testing next.

Stakeholder Collaboration

• Work cross-functionally with Commercial, Marketing, Finance, Tech, Data Science, and Global/Central teams to build promotional plans that improve customer experience and drive operational excellence.
• Work with Data Science to translate customer and performance data into promo mechanics that are genuinely relevant, not just discounted.
• Keep on top of competitor trends and market activity to keep our offers sharp and well-positioned.
• Champion the consumer voice, ensuring every promotion offers genuine value rather than just a lower price.

Qualifications & Experience

• 2–4 years of experience in Growth Marketing, CRM, Campaign Management, Marketing, Commercial Strategy, or Promotions within a high-growth technology, marketplace, e-commerce, or consumer platform.
• Bachelor's degree in Marketing, Business, Economics, Analytics, or a related discipline.
• Experience owning or supporting customer incentive strategies and promotional campaigns that drive measurable business outcomes, with working knowledge of core commercial metrics (CAC, LTV, GMV, margin impact) and how promotional decisions move them.
• Experience running or supporting A/B tests and translating results into recommendations.

Skills & Competencies

• Strong analytical skills; proficient in Excel, Google Sheets, and BI tools like Looker; comfortable interpreting data to shape campaign decisions.
• Organised and accurate, able to run several campaigns at once without letting the details slip.
• Excellent communication and collaboration skills, with the ability to manage multiple cross-functional stakeholders and the confidence to communicate at all levels.
• Self-starter attitude with a proven ability to deliver results quickly and efficiently in a fast-paced, matrixed organisation.
• Fluent English; Arabic language skills are an advantage in this market.

Additional Information

• Interview process typically includes 3–4 stages.
• Deliveroo is committed to fostering an environment where everyone can do their best work and feel they belong, welcoming candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.
• If you have a disability or long-term health condition and need support to apply or require reasonable adjustments during the recruitment process, you will have the opportunity to let Deliveroo know once you have submitted your application.