Marketing Executive

Role Overview

Marketing Executive at Ali & Sons Holding LLC. The role is based in the UAE and supports the planning, execution, and analysis of marketing campaigns, digital initiatives, and brand activities for XPENG.

Role Purpose

To plan and execute integrated marketing campaigns, manage digital and social media activities, analyze campaign performance, and coordinate cross-functional marketing initiatives while maintaining brand standards and leveraging data-driven insights.

Key Responsibilities

Campaign & Promotion Management

• Support the planning and execution of marketing campaigns, product launches, and promotions.
• Coordinate events, launches, mall activations, sponsorships, and partnerships.

Content & Digital Strategy

• Develop content calendars and coordinate social media and digital activities.
• Use AI tools effectively for research, analysis, content, and presentations while validating all outputs.

Analytics & Reporting

• Monitor campaign performance and prepare monthly marketing reports.
• Analyse marketing and sales data using Excel and track key KPIs such as CPL, conversion rates, ROI/ROAS, and engagement.

Market & Competitive Intelligence

• Conduct competitor and market analysis and identify marketing opportunities.

Brand Governance & Coordination

• Ensure all marketing activities follow XPENG brand and CI standards.
• Coordinate with agencies, suppliers, showrooms, Sales, and CRM teams.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• 3–5 years of marketing experience in brand, digital, communications, or commercial marketing.
• UAE market experience is an advantage.
• Automotive or agency experience is not mandatory.

Skills & Competencies

• Strong Excel and PowerPoint skills.
• Analytical and reporting skills.
• Good understanding of digital marketing, social media, campaigns, and marketing KPIs.
• Creative, proactive, and commercially minded mindset.
• Able to take ownership.
• Excellent English communication skills; Arabic is an advantage.

Additional Information

• Work with XPENG, an innovative global EV brand.
• Join a leading automotive group in the UAE.
• Gain exposure to digital marketing, analytics, events, and brand strategy.
• Be part of a fast-growing and innovative automotive environment.